Routific vs Spoke Dispatch:Which is searched more?
In September 2026, Routific had more branded searches than Spoke Dispatch among route optimisation platforms worldwide. Routific had about 4,400 branded searches, while Spoke Dispatch had 1,900. Routific made up 12.7% of all route optimisation platform searches we track, and Spoke Dispatch accounted for 5.5%. These are worldwide searches for English-language branded terms.
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Is Routific or Spoke Dispatch more popular in search?
Compare the tools that plan delivery routes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Routific, Spoke Dispatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | OptimoRoute | Onfleet | Badger Maps | Routific | Route4Me | Spoke Dispatch | Circuit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.6% | 15.1% | 15.1% | 18.5% | 0.48% | 0.59% |
| Nov 2025 | 29.8% | 24.4% | 13.3% | 13.3% | 16.3% | 2.5% | 0.42% |
| Dec 2025 | 24.8% | 24.8% | 13.5% | 16.6% | 16.6% | 3.3% | 0.43% |
| Jan 2026 | 23.9% | 23.9% | 16% | 13.1% | 19.6% | 3.1% | 0.34% |
| Feb 2026 | 25.4% | 25.4% | 13.9% | 13.9% | 17% | 4.1% | 0.28% |
| Mar 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| Apr 2026 | 28.6% | 23.4% | 15.6% | 12.8% | 15.6% | 3.8% | 0.26% |
| May 2026 | 30.3% | 24.8% | 13.5% | 13.5% | 13.5% | 4% | 0.35% |
| Jun 2026 | 32.4% | 21.7% | 14.4% | 14.4% | 11.8% | 5.1% | 0.24% |
| Jul 2026 | 28.8% | 23.6% | 15.7% | 15.7% | 10.5% | 5.5% | 0.26% |
| Aug 2026 | 29% | 23.7% | 15.8% | 12.9% | 12.9% | 5.6% | 0.26% |
| Sep 2026 | 35% | 23.4% | 12.7% | 12.7% | 10.4% | 5.5% | 0.2% |
How has the Routific and Spoke Dispatch comparison changed over the last 12 months?
3 findings
- Routific was ahead of Spoke Dispatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Routific’s share of searches among route optimisation platforms worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Spoke Dispatch’s share of searches among route optimisation platforms worldwide moved from 0.48% to 5.5%, and its estimated monthly branded searches moved from 210 to 1.9K.
How did search popularity change for route optimisation platforms worldwide in September 2026?
2 changes
In September 2026, Routific rose from 5th to 4th among route optimisation platforms worldwide.
Estimated monthly branded searches for Spoke Dispatch worldwide rose 804.8% over 12 measured months, from 210 to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Routific’s and Spoke Dispatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Routific
1 branded search term
- routific
Spoke Dispatch
1 branded search term
- spoke dispatch
Other head-to-heads among route optimisation platforms
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