Roster vs SocialBook:Which is more popular by branded search?
In August 2026, SocialBook had more branded searches than Roster among creator database platforms worldwide. SocialBook was estimated to have 2.9K branded searches compared to Roster’s 1K, and held a 16.3% Share of Search versus Roster’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roster or SocialBook?
Compare the databases brands search for creators in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SocialBook, Roster. The figures are in the table below the chart.
View monthly share of search table
| Month | Heepsy | Fohr | SocialBook | CreatorDB | Roster |
|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 22.8% | 18.6% | 5.5% | 2% |
| Nov 2025 | 51.3% | 18.7% | 22.8% | 5.2% | 2% |
| Dec 2025 | 44.4% | 24.1% | 24.1% | 4.8% | 2.6% |
| Jan 2026 | 46.5% | 25.4% | 20.7% | 4.7% | 2.8% |
| Feb 2026 | 50.3% | 27.5% | 14.7% | 4.5% | 3% |
| Mar 2026 | 46.3% | 30.8% | 13.6% | 4.7% | 4.7% |
| Apr 2026 | 48% | 26.2% | 17.5% | 4.8% | 3.5% |
| May 2026 | 45% | 30% | 16.1% | 5.6% | 3.3% |
| Jun 2026 | 39.6% | 32.4% | 17.4% | 7.8% | 2.9% |
| Jul 2026 | 38.6% | 31.6% | 17% | 9.4% | 3.5% |
| Aug 2026 | 37.1% | 30.3% | 16.3% | 10.7% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Roster and SocialBook comparison changed over the last 12 months?
3 findings
- SocialBook was ahead of Roster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roster’s estimated Share of Search among creator database platforms worldwide moved from 2% to 5.6%, and its estimated monthly branded searches moved from 480 to 1K.
- Across the 11 months ending August 2026, SocialBook’s estimated Share of Search among creator database platforms worldwide moved from 18.6% to 16.3%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for creator database platforms worldwide in August 2026?
2 changes
In August 2026, Roster gained estimated Share of Search among creator database platforms worldwide, from 3.5% to 5.6%.
In August 2026, SocialBook lost estimated Share of Search among creator database platforms worldwide, from 17% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Roster’s and SocialBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roster
1 branded search term
- roster creator
SocialBook
1 branded search term
- socialbook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.