RetailNext vs Unacast:Which is more popular?
In September 2026, RetailNext had more branded searches than Unacast among foot traffic analytics platforms worldwide. RetailNext had about 3,600 branded searches, while Unacast had 1,000. RetailNext made up 2.8% of all foot traffic analytics platform searches we track, and Unacast accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about foot traffic analytics platforms, Unacast appeared in four of the five answers and RetailNext in two. RetailNext and Unacast were each mentioned first in two of the four answers that named either.
Who do people search for more?
RetailNext, about 4 searches for every 1 for Unacast
Who does AI mention more?
Unacast, mentioned in 4 of 5 answers, RetailNext in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top foot traffic analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unacast was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RetailNext was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RetailNext and Unacast were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Placer.ai1st- Unacast2nd
CARTO3rd- RetailNext3rd
Foursquare5th
SafeGraph6th
Advan7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Placer.ai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unacast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foursquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CARTO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RetailNext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SafeGraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about foot traffic analytics platforms
5 answers
Asked ChatGPT
“Which foot traffic analytics platform should I use?”
Asked ChatGPT
“What are the best foot traffic analytics platforms?”
Asked ChatGPT
“What's the best foot traffic analytics platform for store visits?”
Searched Google, AI Overview
“location analytics platform”
Searched Google, AI Overview
“foot traffic analytics platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is RetailNext or Unacast more popular in search?
This chart shows how often people search Google for RetailNext and Unacast by name. Each line represents a brand's share of searches for all seven foot traffic analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for RetailNext, Unacast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Foursquare | CARTO | Placer.ai | RetailNext | SafeGraph | Unacast | Advan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 28.5% | 12.8% | 3.1% | 2.1% | 1.1% | 0.22% |
| Nov 2025 | 53.8% | 29.5% | 10.8% | 3.2% | 1.7% | 0.89% | 0.15% |
| Dec 2025 | 58.7% | 26.3% | 9.6% | 2.8% | 1.6% | 0.85% | 0.2% |
| Jan 2026 | 53.8% | 29.4% | 10.8% | 3.2% | 1.7% | 0.89% | 0.23% |
| Feb 2026 | 62% | 22.7% | 10.1% | 2.4% | 1.6% | 0.84% | 0.22% |
| Mar 2026 | 66.8% | 20.1% | 9% | 2.2% | 1.2% | 0.61% | 0.19% |
| Apr 2026 | 59.1% | 26.4% | 9.7% | 2.3% | 1.5% | 0.7% | 0.26% |
| May 2026 | 59.3% | 26.5% | 9.7% | 2.3% | 1.3% | 0.7% | 0.21% |
| Jun 2026 | 57.3% | 25.7% | 11.5% | 2.7% | 1.8% | 0.83% | 0.25% |
| Jul 2026 | 49.5% | 33.1% | 12.1% | 2.9% | 1.3% | 0.88% | 0.32% |
| Aug 2026 | 46.8% | 38.3% | 9.4% | 3.4% | 0.95% | 0.83% | 0.37% |
| Sep 2026 | 56.7% | 31% | 7.6% | 2.8% | 0.77% | 0.77% | 0.37% |
How has the RetailNext and Unacast comparison changed over the last 12 months?
3 findings
- RetailNext was ahead of Unacast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RetailNext’s share of searches among foot traffic analytics platforms worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Unacast’s share of searches among foot traffic analytics platforms worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for foot traffic analytics platforms worldwide in September 2026?
2 changes
In September 2026, RetailNext lost share of searches among foot traffic analytics platforms worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Unacast worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RetailNext’s and Unacast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RetailNext
1 branded search term
- retailnext
Unacast
1 branded search term
- unacast
Other head-to-heads among foot traffic analytics platforms
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