Brandwave

Razor vs Segway-Ninebot:Which is more popular?

In September 2026, Segway-Ninebot had more branded searches than Razor among scooter brands worldwide. Segway-Ninebot had about 135,000 branded searches, while Razor had 90,500. Segway-Ninebot made up 36.9% of all scooter brand searches we track, and Razor accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about scooter brands, Segway-Ninebot appeared in three of the five answers and Razor in two. Segway-Ninebot was mentioned before Razor in three out of four answers.

Among scooter brands worldwide in September 2026

Who do people search for more?

Segway-Ninebot, about 49% more searches than Razor

Segway-Ninebot 135K searchesRazor 90.5K searches

Who does AI mention more?

Segway-Ninebot, mentioned in 3 of 5 answers, Razor in 2

Segway-Ninebot in 3 of 5Razor in 2 of 5

Who does AI recommend more?

Segway-Ninebot, named ahead of Razor in 3 of 4 answers

Segway-Ninebot first in 3Razor first in 1

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Top scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway-Ninebot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Razor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Segway-Ninebot was listed before Razor in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. NIU2nd
  3. Razor3rd
  4. Micro Scooters4th
  5. Globber–
  6. Oxelo–
  7. Yvolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Micro Scooters1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Globber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxelo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yvolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scooter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Razor or Segway-Ninebot more popular in search?

This chart shows how often people search Google for Razor and Segway-Ninebot by name. Each line represents a brand's share of searches for all seven scooter brands we track, month by month, from English-language searches worldwide.

Razor and Segway-Ninebot among scooter brands worldwide, by month

Share of searches by month for Segway-Ninebot, Razor. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotRazorMicro ScootersGlobberNIUOxeloYvolution
Oct 202527%32.8%18.1%9.9%8.1%3.6%0.48%
Nov 202522.8%27.8%27.8%12.5%5.6%3.1%0.48%
Dec 202521.2%38.7%21.2%9.5%5.2%3.5%0.69%
Jan 202625.9%31.7%17.3%11.6%7.7%5.2%0.56%
Feb 202628.7%28.7%15.7%12.9%8.6%4.7%0.62%
Mar 202631.3%25.8%17.2%11.5%9.4%4.2%0.46%
Apr 202628.2%28.2%15.5%12.7%10.4%4.6%0.41%
May 202630.6%30.6%13.7%11.2%9.2%4.1%0.43%
Jun 202633%33%12.1%9.9%8.1%3.6%0.39%
Jul 202633%33%12.1%9.9%8.1%3.6%0.39%
Aug 202635.8%29.2%13.1%8.8%8.8%3.9%0.42%
Sep 202636.9%24.8%16.5%9.1%9.1%3.3%0.36%

How has the Razor and Segway-Ninebot comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Segway-Ninebot took it in March 2026.
  • Across the 12 months ending September 2026, Razor’s share of searches among scooter brands worldwide moved from 32.8% to 24.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Segway-Ninebot’s share of searches among scooter brands worldwide moved from 27% to 36.9%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for scooter brands worldwide in September 2026?

2 changes

  1. In September 2026, Segway-Ninebot gained share of searches among scooter brands worldwide, from 35.8% to 36.9%.

  2. In September 2026, Razor lost share of searches among scooter brands worldwide, from 29.2% to 24.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Razor’s and Segway-Ninebot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Razor

1 branded search term

  • razor scooter

Segway-Ninebot

1 branded search term

  • segway ninebot

How the Brand Demand Index is measured

Other head-to-heads among scooter brands

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