Priceline vs Vrbo:Which is more popular?
In September 2026, Priceline and Vrbo were level in searches among online travel agencies worldwide, with an estimated 2.7M branded searches each, at 1.7% of the total each. When we asked ChatGPT and Google AI Overviews about online travel agencies, Priceline appeared in three of the five answers and Vrbo in one. Priceline was mentioned before Vrbo in three out of four answers that named either.
Who do people search for more?
Priceline and Vrbo are searched for about as often as each other.
Who does AI mention more?
Priceline, mentioned in 3 of 5 answers, Vrbo in 1
Who does AI recommend more?
Priceline, named ahead of Vrbo in 3 of 4 answers
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Top online travel agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Priceline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vrbo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Priceline was listed before Vrbo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Expedia1st
Booking.com2nd- Priceline3rd
Hotels.com4th
Google Flights5th
Kayak6th
Agoda7th
Vrbo8th
Trip.com9th
Skyscanner10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Expedia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Flights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Priceline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hotels.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kayak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skyscanner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vrbo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online travel agencies
5 answers
Asked ChatGPT
“Which online travel agency should I book?”
Asked ChatGPT
“What are the best online travel agencies?”
Asked ChatGPT
“What's the best online travel agency for trip planning?”
Searched Google, AI Overview
“online travel agency”
Searched Google, AI Overview
“best travel agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Priceline or Vrbo more popular in search?
This chart shows how often people search Google for Priceline and Vrbo by name. Each line represents a brand's share of searches for all 11 online travel agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Priceline, Vrbo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Flights | Skyscanner | Airbnb | Expedia | Booking.com | Agoda | Priceline | Vrbo | Trip.com | Hotels.com | Kayak |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 24.5% | 4.9% | 2.7% | 3.3% | 1.8% | 1.8% | 0.54% | 0.3% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 24.6% | 4.9% | 2.8% | 3.3% | 1.8% | 1.8% | 0.44% | 0.24% | <0.01% |
| Dec 2025 | 31.8% | 26% | 26% | 5.2% | 2.9% | 3.5% | 1.9% | 1.9% | 0.47% | 0.26% | <0.01% |
| Jan 2026 | 30% | 30% | 24.6% | 4.9% | 2.7% | 3.3% | 1.5% | 2.2% | 0.44% | 0.24% | <0.01% |
| Feb 2026 | 29.3% | 29.3% | 23.9% | 5.9% | 3.3% | 3.2% | 1.8% | 2.6% | 0.43% | 0.29% | <0.01% |
| Mar 2026 | 31.7% | 26% | 26% | 5.2% | 3.5% | 2.9% | 1.6% | 2.3% | 0.57% | 0.26% | <0.01% |
| Apr 2026 | 27.7% | 27.7% | 27.7% | 5.6% | 3.8% | 3% | 1.7% | 2% | 0.5% | 0.27% | <0.01% |
| May 2026 | 27.5% | 27.5% | 27.5% | 5.5% | 3.7% | 3.7% | 1.7% | 2% | 0.5% | 0.33% | <0.01% |
| Jun 2026 | 27.6% | 27.6% | 27.6% | 5.5% | 3.8% | 3% | 1.7% | 2.5% | 0.5% | 0.33% | <0.01% |
| Jul 2026 | 25.7% | 25.7% | 31.4% | 5.2% | 4.3% | 2.8% | 1.5% | 2.3% | 0.57% | 0.38% | <0.01% |
| Aug 2026 | 26.9% | 26.9% | 26.9% | 5.4% | 5.5% | 3.6% | 1.6% | 2% | 0.72% | 0.4% | <0.01% |
| Sep 2026 | 28.7% | 28.7% | 23.5% | 5.8% | 4.7% | 3.9% | 1.7% | 1.7% | 0.95% | 0.35% | <0.01% |
How has the Priceline and Vrbo comparison changed over the last 12 months?
3 findings
- Priceline was ahead of Vrbo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Priceline’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Vrbo’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for online travel agencies worldwide in September 2026?
2 changes
Vrbo’s share of searches among online travel agencies worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.
In September 2026, Priceline rose from 8th to 7th among online travel agencies worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Priceline’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online travel agencies
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