POLYWOOD vs Sunbrella:Which is searched more?
In September 2026, POLYWOOD had more branded searches than Sunbrella among outdoor furniture brands worldwide. POLYWOOD had about 74,000 branded searches, while Sunbrella had 33,100. POLYWOOD made up 0.96% of all outdoor furniture brand searches we track, and Sunbrella accounted for 0.43%. These are worldwide searches for English-language branded terms.
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Is POLYWOOD or Sunbrella more popular in search?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for POLYWOOD, Sunbrella. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the POLYWOOD and Sunbrella comparison changed over the last 12 months?
3 findings
- POLYWOOD was ahead of Sunbrella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, POLYWOOD’s share of searches among outdoor furniture brands worldwide moved from 0.57% to 0.96%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among outdoor furniture brands worldwide moved from 0.31% to 0.43%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.
Estimated monthly branded searches for Sunbrella worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using POLYWOOD’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
Bunnings vs Pottery Barn: compare search popularity
Bunnings vs Mitre 10: compare search popularity
Bunnings vs Freedom Furniture: compare search popularity- Pottery Barn vs Mitre 10: compare search popularity
- Pottery Barn vs Freedom Furniture: compare search popularity
- Mitre 10 vs Freedom Furniture: compare search popularity
Put your own brand in this comparison
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