Brandwave

POLYWOOD vs Royalcraft:Which is more popular?

In September 2026, POLYWOOD had more branded searches than Royalcraft among garden swing brands worldwide. POLYWOOD had about 74,000 branded searches, while Royalcraft had 2,900. POLYWOOD made up 46.1% of all garden swing brand searches we track, and Royalcraft accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about garden swing brands, POLYWOOD appeared in three of the four answers and Royalcraft in none.

Among garden swing brands worldwide in September 2026

Who do people search for more?

POLYWOOD, about 26 searches for every 1 for Royalcraft

POLYWOOD 74K searchesRoyalcraft 2.9K searches

Who does AI mention more?

POLYWOOD, mentioned in 3 of 4 answers, Royalcraft in 0

POLYWOOD in 3 of 4Royalcraft in 0 of 4

Who does AI recommend more?

POLYWOOD, the only one of the two named

POLYWOOD first in 3Royalcraft never named

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Top garden swing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, POLYWOOD was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Royalcraft did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Cambridge Casual2nd
  3. PURPLE LEAF3rd
  4. Backyard Discovery4th
  5. Kettler–
  6. Charles Bentley–
  7. Alexander Rose–
  8. Royalcraft–
  9. LG Outdoor–
  10. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cambridge Casual3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Backyard Discovery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PURPLE LEAF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kettler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charles Bentley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alexander Rose0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Royalcraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG Outdoor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlinson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden swing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is POLYWOOD or Royalcraft more popular in search?

This chart shows how often people search Google for POLYWOOD and Royalcraft by name. Each line represents a brand's share of searches for all ten garden swing brands we track, month by month, from English-language searches worldwide.

POLYWOOD and Royalcraft among garden swing brands worldwide, by month

Share of searches by month for POLYWOOD, Royalcraft. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerBackyard DiscoveryPURPLE LEAFCharles BentleyAlexander RoseRoyalcraftLG OutdoorRowlinsonCambridge Casual
Oct 202539%26.1%14.3%11.7%2.3%2.3%2.3%0.77%0.79%0.47%
Nov 202539.1%26.1%14.3%11.7%2.8%2.3%1.9%0.55%0.69%0.47%
Dec 202534.6%28.3%15.5%12.6%2.5%2.5%2.5%0.56%0.61%0.41%
Jan 202635%28.6%12.8%10.5%7%2.1%2.5%0.63%0.62%0.34%
Feb 202641%22.5%15.1%10%5.5%2.1%2%0.81%0.68%0.4%
Mar 202644.9%16.5%20.2%9.1%4%1.9%1.5%1.1%0.53%0.36%
Apr 202653.6%13.2%16.1%8.8%3.2%1.5%1.4%1.4%0.52%0.32%
May 202649%14.7%18%9.8%3.6%1.4%1.3%1.4%0.48%0.3%
Jun 202649.3%14.8%14.8%12.1%4.4%1.4%1.3%1.2%0.47%0.36%
Jul 202641.6%18.6%15.2%12.5%5.6%2.1%1.7%1.7%0.6%0.4%
Aug 202645.5%16.6%13.6%11.2%7.4%2%1.5%1.3%0.5%0.36%
Sep 202646.1%16.9%13.8%11.3%6.2%1.9%1.8%0.85%0.62%0.55%

How has the POLYWOOD and Royalcraft comparison changed over the last 12 months?

3 findings
  • POLYWOOD was ahead of Royalcraft in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, POLYWOOD’s share of searches among garden swing brands worldwide moved from 39% to 46.1%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending September 2026, Royalcraft’s share of searches among garden swing brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for garden swing brands worldwide in September 2026?

1 change

  1. In September 2026, POLYWOOD gained share of searches among garden swing brands worldwide, from 45.5% to 46.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using POLYWOOD’s and Royalcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

POLYWOOD

1 branded search term

  • polywood

Royalcraft

1 branded search term

  • royalcraft

How the Brand Demand Index is measured

Other head-to-heads among garden swing brands

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