Brandwave

Backyard Discovery vs Kettler:Which is more popular?

In September 2026, Kettler had more branded searches than Backyard Discovery among garden swing brands worldwide. Kettler had about 27,100 branded searches, while Backyard Discovery had 22,200. Kettler made up 16.9% of all garden swing brand searches we track, and Backyard Discovery accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about garden swing brands, Backyard Discovery appeared in two of the four answers and Kettler in none.

Among garden swing brands worldwide in September 2026

Who do people search for more?

Kettler, about 22% more searches than Backyard Discovery

Kettler 27.1K searchesBackyard Discovery 22.2K searches

Who does AI mention more?

Backyard Discovery, mentioned in 2 of 4 answers, Kettler in 0

Backyard Discovery in 2 of 4Kettler in 0 of 4

Who does AI recommend more?

Backyard Discovery, the only one of the two named

Backyard Discovery first in 2Kettler never named

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Top garden swing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Backyard Discovery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kettler did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Cambridge Casual2nd
  3. PURPLE LEAF3rd
  4. Backyard Discovery4th
  5. Kettler–
  6. Charles Bentley–
  7. Alexander Rose–
  8. Royalcraft–
  9. LG Outdoor–
  10. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cambridge Casual3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Backyard Discovery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PURPLE LEAF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kettler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charles Bentley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alexander Rose0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Royalcraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG Outdoor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlinson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden swing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Backyard Discovery or Kettler more popular in search?

This chart shows how often people search Google for Backyard Discovery and Kettler by name. Each line represents a brand's share of searches for all ten garden swing brands we track, month by month, from English-language searches worldwide.

Backyard Discovery and Kettler among garden swing brands worldwide, by month

Share of searches by month for Kettler, Backyard Discovery. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerBackyard DiscoveryPURPLE LEAFCharles BentleyAlexander RoseRoyalcraftLG OutdoorRowlinsonCambridge Casual
Oct 202539%26.1%14.3%11.7%2.3%2.3%2.3%0.77%0.79%0.47%
Nov 202539.1%26.1%14.3%11.7%2.8%2.3%1.9%0.55%0.69%0.47%
Dec 202534.6%28.3%15.5%12.6%2.5%2.5%2.5%0.56%0.61%0.41%
Jan 202635%28.6%12.8%10.5%7%2.1%2.5%0.63%0.62%0.34%
Feb 202641%22.5%15.1%10%5.5%2.1%2%0.81%0.68%0.4%
Mar 202644.9%16.5%20.2%9.1%4%1.9%1.5%1.1%0.53%0.36%
Apr 202653.6%13.2%16.1%8.8%3.2%1.5%1.4%1.4%0.52%0.32%
May 202649%14.7%18%9.8%3.6%1.4%1.3%1.4%0.48%0.3%
Jun 202649.3%14.8%14.8%12.1%4.4%1.4%1.3%1.2%0.47%0.36%
Jul 202641.6%18.6%15.2%12.5%5.6%2.1%1.7%1.7%0.6%0.4%
Aug 202645.5%16.6%13.6%11.2%7.4%2%1.5%1.3%0.5%0.36%
Sep 202646.1%16.9%13.8%11.3%6.2%1.9%1.8%0.85%0.62%0.55%

How has the Backyard Discovery and Kettler comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Backyard Discovery took it in March 2026, Kettler took it in July 2026.
  • Across the 12 months ending September 2026, Backyard Discovery’s share of searches among garden swing brands worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Kettler’s share of searches among garden swing brands worldwide moved from 26.1% to 16.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for garden swing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Backyard Discovery worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Backyard Discovery’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Backyard Discovery

1 branded search term

  • backyard discovery

Kettler

1 branded search term

  • kettler

How the Brand Demand Index is measured

Other head-to-heads among garden swing brands

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