Podtrac vs Spotify Ad Analytics:Which is more popular by branded search?
In August 2026, Podtrac had more branded searches than Spotify Ad Analytics among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Spotify Ad Analytics’ 180, and held a 24.4% Share of Search versus Spotify Ad Analytics’ 4.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Podtrac or Spotify Ad Analytics?
Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Podtrac, Spotify Ad Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Podscribe | Podtrac | Magellan AI | Spotify Ad Analytics | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.8% | 12.6% | 3.9% | 0.18% |
| Nov 2025 | 73.8% | 17.6% | 6.2% | 2.3% | 0.1% |
| Dec 2025 | 58.1% | 26.9% | 11.3% | 3.5% | 0.19% |
| Jan 2026 | 61% | 22.8% | 11.7% | 4.4% | 0.16% |
| Feb 2026 | 54% | 25% | 15.7% | 4.8% | 0.36% |
| Mar 2026 | 55.7% | 25.8% | 15% | 3.3% | 0.15% |
| Apr 2026 | 54.6% | 25.3% | 15.9% | 4% | 0.18% |
| May 2026 | 55.1% | 25.7% | 16.2% | 2.8% | 0.18% |
| Jun 2026 | 60.2% | 18.9% | 17.7% | 3% | 0.2% |
| Jul 2026 | 51.8% | 25.7% | 18.5% | 3.8% | 0.21% |
| Aug 2026 | 55.1% | 24.4% | 16.3% | 4.1% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Podtrac and Spotify Ad Analytics comparison changed over the last 12 months?
3 findings
- Podtrac was ahead of Spotify Ad Analytics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
- Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 220 to 180.
How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?
2 changes
In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.
Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Podtrac’s and Spotify Ad Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Podtrac
3 branded search terms
- podtrac
- podtrac pricing
- podtrac rankings
Spotify Ad Analytics
2 branded search terms
- ad analytics spotify
- spotify ad analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.