Magellan AI vs Podtrac:Which is more popular by branded search?
In August 2026, Podtrac had more branded searches than Magellan AI among podcast and audio measurement platforms worldwide. Podtrac was estimated to have 1.1K branded searches compared to Magellan AI’s 720, and held a 24.4% Share of Search versus Magellan AI’s 16.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Magellan AI or Podtrac?
Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Podtrac, Magellan AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Podscribe | Podtrac | Magellan AI | Spotify Ad Analytics | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.8% | 12.6% | 3.9% | 0.18% |
| Nov 2025 | 73.8% | 17.6% | 6.2% | 2.3% | 0.1% |
| Dec 2025 | 58.1% | 26.9% | 11.3% | 3.5% | 0.19% |
| Jan 2026 | 61% | 22.8% | 11.7% | 4.4% | 0.16% |
| Feb 2026 | 54% | 25% | 15.7% | 4.8% | 0.36% |
| Mar 2026 | 55.7% | 25.8% | 15% | 3.3% | 0.15% |
| Apr 2026 | 54.6% | 25.3% | 15.9% | 4% | 0.18% |
| May 2026 | 55.1% | 25.7% | 16.2% | 2.8% | 0.18% |
| Jun 2026 | 60.2% | 18.9% | 17.7% | 3% | 0.2% |
| Jul 2026 | 51.8% | 25.7% | 18.5% | 3.8% | 0.21% |
| Aug 2026 | 55.1% | 24.4% | 16.3% | 4.1% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Magellan AI and Podtrac comparison changed over the last 12 months?
3 findings
- Podtrac was ahead of Magellan AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 12.6% to 16.3%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?
2 changes
In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.
In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Magellan AI’s and Podtrac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magellan AI
2 branded search terms
- magellan ai
- magellan.ai
Podtrac
3 branded search terms
- podtrac
- podtrac pricing
- podtrac rankings
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.