How popular isPodtrac in search?
In August 2026, there were an estimated 1.1K branded searches for Podtrac worldwide which is down 36.5% over the last 11 months. Podtrac holds 24.4% estimated Share of Search among podcast and audio measurement platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Podscribe55.1%
Podtrac24.4%
Magellan AI16.3%
Spotify Ad Analytics4.1%
Triton Podcast Metrics0.23%
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Which podcast and audio measurement platforms compete with Podtrac?
Share of Search by month for Podscribe, Podtrac, Magellan AI, Spotify Ad Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Podscribe | Podtrac | Magellan AI | Spotify Ad Analytics | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.8% | 12.6% | 3.9% | 0.18% |
| Nov 2025 | 73.8% | 17.6% | 6.2% | 2.3% | 0.1% |
| Dec 2025 | 58.1% | 26.9% | 11.3% | 3.5% | 0.19% |
| Jan 2026 | 61% | 22.8% | 11.7% | 4.4% | 0.16% |
| Feb 2026 | 54% | 25% | 15.7% | 4.8% | 0.36% |
| Mar 2026 | 55.7% | 25.8% | 15% | 3.3% | 0.15% |
| Apr 2026 | 54.6% | 25.3% | 15.9% | 4% | 0.18% |
| May 2026 | 55.1% | 25.7% | 16.2% | 2.8% | 0.18% |
| Jun 2026 | 60.2% | 18.9% | 17.7% | 3% | 0.2% |
| Jul 2026 | 51.8% | 25.7% | 18.5% | 3.8% | 0.21% |
| Aug 2026 | 55.1% | 24.4% | 16.3% | 4.1% | 0.23% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 2.4K | -0.81% | +3.3 points | |
| 2, held 2nd | 24.4% | 1.1K | -11.5% | -1.3 points | |
| 3, held 3rd | 16.3% | 720 | -18.2% | -2.3 points | |
| 4, held 4th | 4.1% | 180 | 0% | +0.3 points | |
| 5, held 5th | 0.23% | 10 | 0% | 0 points |
55.1%
held 1st · 2.4K estimated branded searches · -0.81% vs prior month · +3.3 points
2.
Podtrac24.4%
held 2nd · 1.1K estimated branded searches · -11.5% vs prior month · -1.3 points
16.3%
held 3rd · 720 estimated branded searches · -18.2% vs prior month · -2.3 points
4.1%
held 4th · 180 estimated branded searches · 0% vs prior month · +0.3 points
0.23%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Podtrac and its closest rivals
How has branded search demand for Podtrac changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Podtrac worldwide fell from 1.7K to 1.1K.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide decreased from 29.8% to 24.4%.
- Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 29.8% in October 2025 and was lowest at 17.6% in November 2025.
How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?
4 changes
In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.
In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.
In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.
Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
How is Podtrac measured?
Brandwave collects information about searches that people make online using Podtrac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- podtrac
- podtrac pricing
- podtrac rankings
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Is Podtrac your brand?
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