Brandwave

Podcast and audio measurement platforms:Which brands are most popular in search?

In August 2026, Podscribe was the most searched among podcast and audio measurement platforms worldwide, with an estimated 2.4K branded searches and 55.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Podscribe55.1%
  2. Podtrac24.4%
  3. Magellan AI16.3%
  4. Spotify Ad Analytics4.1%
  5. Triton Podcast Metrics0.23%

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Share of SearchLeaderboard

Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast and audio measurement platforms worldwide, by month

Share of Search by month for Podscribe, Podtrac, Magellan AI, Spotify Ad Analytics. The figures are in the table below the chart.

View monthly share of search table
MonthPodscribePodtracMagellan AISpotify Ad AnalyticsTriton Podcast Metrics
Oct 202553.5%29.8%12.6%3.9%0.18%
Nov 202573.8%17.6%6.2%2.3%0.1%
Dec 202558.1%26.9%11.3%3.5%0.19%
Jan 202661%22.8%11.7%4.4%0.16%
Feb 202654%25%15.7%4.8%0.36%
Mar 202655.7%25.8%15%3.3%0.15%
Apr 202654.6%25.3%15.9%4%0.18%
May 202655.1%25.7%16.2%2.8%0.18%
Jun 202660.2%18.9%17.7%3%0.2%
Jul 202651.8%25.7%18.5%3.8%0.21%
Aug 202655.1%24.4%16.3%4.1%0.23%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Podscribe

    55.1%

    held 1st · 2.4K estimated branded searches · -0.81% vs prior month · +3.3 points

  2. 2.Podtrac

    24.4%

    held 2nd · 1.1K estimated branded searches · -11.5% vs prior month · -1.3 points

  3. 3.Magellan AI

    16.3%

    held 3rd · 720 estimated branded searches · -18.2% vs prior month · -2.3 points

  4. 4.Spotify Ad Analytics

    4.1%

    held 4th · 180 estimated branded searches · 0% vs prior month · +0.3 points

  5. 5.Triton Podcast Metrics

    0.23%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among podcast and audio measurement platforms worldwide?

In August 2026, Podscribe was the most searched among podcast and audio measurement platforms worldwide, with an estimated 2.4K branded searches and 55.1% estimated Share of Search within this set. Podtrac is in 2nd place, 30.7 percentage points behind at 24.4% Share of Search.

Global podcast and audio measurement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Podscribe53.5% → 55.1%73.8%Nov 202551.8%Jul 20261st
Podtrac29.8% → 24.4%29.8%Oct 202517.6%Nov 20252nd
Magellan AI12.6% → 16.3%18.5%Jul 20266.2%Nov 20253rd
Spotify Ad Analytics3.9% → 4.1%4.8%Feb 20262.3%Nov 20254th
Triton Podcast Metrics0.18% → 0.23%0.36%Feb 20260.1%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Podscribe’s estimated Share of Search among podcast and audio measurement platforms worldwide increased from 53.5% to 55.1%.
  • Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide decreased from 29.8% to 24.4%.
  • Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide increased from 12.6% to 16.3%.
  • Across the 11 months ending August 2026, Podscribe’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 73.8% in November 2025 and was lowest at 51.8% in July 2026.
  • Across the 11 months ending August 2026, Podtrac’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 29.8% in October 2025 and was lowest at 17.6% in November 2025.
  • Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 18.5% in July 2026 and was lowest at 6.2% in November 2025.
  • Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, Spotify Ad Analytics and Triton Podcast Metrics held steady: their estimated Share of Search among podcast and audio measurement platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?

  1. In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.

  2. In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.

  3. In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.

  4. Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

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