Magellan AI vs Podscribe:Which is more popular by branded search?
In August 2026, Podscribe had more branded searches than Magellan AI among podcast and audio measurement platforms worldwide. Podscribe was estimated to have 2.4K branded searches compared to Magellan AI’s 720, and held a 55.1% Share of Search versus Magellan AI’s 16.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Magellan AI vs Podscribe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Magellan AI or Podscribe?
Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Podscribe, Magellan AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Podscribe | Podtrac | Magellan AI | Spotify Ad Analytics | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.8% | 12.6% | 3.9% | 0.18% |
| Nov 2025 | 73.8% | 17.6% | 6.2% | 2.3% | 0.1% |
| Dec 2025 | 58.1% | 26.9% | 11.3% | 3.5% | 0.19% |
| Jan 2026 | 61% | 22.8% | 11.7% | 4.4% | 0.16% |
| Feb 2026 | 54% | 25% | 15.7% | 4.8% | 0.36% |
| Mar 2026 | 55.7% | 25.8% | 15% | 3.3% | 0.15% |
| Apr 2026 | 54.6% | 25.3% | 15.9% | 4% | 0.18% |
| May 2026 | 55.1% | 25.7% | 16.2% | 2.8% | 0.18% |
| Jun 2026 | 60.2% | 18.9% | 17.7% | 3% | 0.2% |
| Jul 2026 | 51.8% | 25.7% | 18.5% | 3.8% | 0.21% |
| Aug 2026 | 55.1% | 24.4% | 16.3% | 4.1% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Magellan AI and Podscribe comparison changed over the last 12 months?
3 findings
- Podscribe was ahead of Magellan AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magellan AI’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 12.6% to 16.3%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Podscribe’s estimated Share of Search among podcast and audio measurement platforms worldwide moved from 53.5% to 55.1%, and its estimated monthly branded searches moved from 3K to 2.4K.
How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?
2 changes
In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.
In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Magellan AI’s and Podscribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magellan AI
2 branded search terms
- magellan ai
- magellan.ai
Podscribe
4 branded search terms
- podscribe
- podscribe ai
- podscribe data
- podscribe.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.