Brandwave

How popular isSpotify Ad Analytics in search?

In August 2026, there were an estimated 180 branded searches for Spotify Ad Analytics worldwide which is down 18.2% over the last 11 months. Spotify Ad Analytics holds 4.1% estimated Share of Search among podcast and audio measurement platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Podscribe55.1%
  2. Podtrac24.4%
  3. Magellan AI16.3%
  4. Spotify Ad Analytics4.1%
  5. Triton Podcast Metrics0.23%

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Which podcast and audio measurement platforms compete with Spotify Ad Analytics?

Spotify Ad Analytics against podcast and audio measurement platforms worldwide, by month

Share of Search by month for Podscribe, Podtrac, Magellan AI, Spotify Ad Analytics. The figures are in the table below the chart.

View monthly share of search table
MonthPodscribePodtracMagellan AISpotify Ad AnalyticsTriton Podcast Metrics
Oct 202553.5%29.8%12.6%3.9%0.18%
Nov 202573.8%17.6%6.2%2.3%0.1%
Dec 202558.1%26.9%11.3%3.5%0.19%
Jan 202661%22.8%11.7%4.4%0.16%
Feb 202654%25%15.7%4.8%0.36%
Mar 202655.7%25.8%15%3.3%0.15%
Apr 202654.6%25.3%15.9%4%0.18%
May 202655.1%25.7%16.2%2.8%0.18%
Jun 202660.2%18.9%17.7%3%0.2%
Jul 202651.8%25.7%18.5%3.8%0.21%
Aug 202655.1%24.4%16.3%4.1%0.23%
Sep 2026—————
  1. 1.Podscribe

    55.1%

    held 1st · 2.4K estimated branded searches · -0.81% vs prior month · +3.3 points

  2. 2.Podtrac

    24.4%

    held 2nd · 1.1K estimated branded searches · -11.5% vs prior month · -1.3 points

  3. held 3rd · 720 estimated branded searches · -18.2% vs prior month · -2.3 points

  4. held 4th · 180 estimated branded searches · 0% vs prior month · +0.3 points

  5. held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Spotify Ad Analytics and its closest rivals

How has branded search demand for Spotify Ad Analytics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spotify Ad Analytics worldwide fell from 220 to 180.
  • Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?

  1. In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.

  2. In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.

  3. In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.

  4. Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

How is Spotify Ad Analytics measured?

Brandwave collects information about searches that people make online using Spotify Ad Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ad analytics spotify
  • spotify ad analytics

How the Brand Demand Index is measured

Who owns Spotify Ad Analytics?

Spotify Ad Analytics is owned by Spotify. Brandwave does not track any other brands owned by Spotify.

Do you work for Spotify Ad Analytics? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Spotify Ad Analytics your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.