Spotify Ad Analytics vs Triton Podcast Metrics:Which is more popular by branded search?
In August 2026, Spotify Ad Analytics had more branded searches than Triton Podcast Metrics among podcast and audio measurement platforms worldwide. Spotify Ad Analytics was estimated to have 180 branded searches compared to Triton Podcast Metrics’ 10, and held a 4.1% Share of Search versus Triton Podcast Metrics’ 0.23%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Spotify Ad Analytics vs Triton Podcast Metrics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Spotify Ad Analytics or Triton Podcast Metrics?
Compare platforms that measure podcast audiences, audio advertising, and campaign effects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify Ad Analytics, Triton Podcast Metrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Podscribe | Podtrac | Magellan AI | Spotify Ad Analytics | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.8% | 12.6% | 3.9% | 0.18% |
| Nov 2025 | 73.8% | 17.6% | 6.2% | 2.3% | 0.1% |
| Dec 2025 | 58.1% | 26.9% | 11.3% | 3.5% | 0.19% |
| Jan 2026 | 61% | 22.8% | 11.7% | 4.4% | 0.16% |
| Feb 2026 | 54% | 25% | 15.7% | 4.8% | 0.36% |
| Mar 2026 | 55.7% | 25.8% | 15% | 3.3% | 0.15% |
| Apr 2026 | 54.6% | 25.3% | 15.9% | 4% | 0.18% |
| May 2026 | 55.1% | 25.7% | 16.2% | 2.8% | 0.18% |
| Jun 2026 | 60.2% | 18.9% | 17.7% | 3% | 0.2% |
| Jul 2026 | 51.8% | 25.7% | 18.5% | 3.8% | 0.21% |
| Aug 2026 | 55.1% | 24.4% | 16.3% | 4.1% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Spotify Ad Analytics and Triton Podcast Metrics comparison changed over the last 12 months?
3 findings
- Spotify Ad Analytics was ahead of Triton Podcast Metrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 220 to 180.
- Across the 11 months ending August 2026, Triton Podcast Metrics’ estimated Share of Search among podcast and audio measurement platforms worldwide moved from 0.18% to 0.23%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?
1 change
Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Spotify Ad Analytics’ and Triton Podcast Metrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotify Ad Analytics
2 branded search terms
- ad analytics spotify
- spotify ad analytics
Triton Podcast Metrics
1 branded search term
- triton podcast metrics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.