OpenSea vs Tensor:Which is more popular?
In September 2026, OpenSea had more branded searches than Tensor among NFT marketplaces worldwide. OpenSea had about 246,000 branded searches, while Tensor had 3,200. OpenSea made up 81.6% of all NFT marketplace searches we track, and Tensor accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about NFT marketplaces, OpenSea appeared in all five answers and Tensor in two. OpenSea was mentioned before Tensor in every answer.
Who do people search for more?
OpenSea, about 77 searches for every 1 for Tensor
Who does AI mention more?
OpenSea, mentioned in every answer we collected
Who does AI recommend more?
OpenSea, named ahead of Tensor in every answer
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Top NFT marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OpenSea appeared in all five answers. Tensor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OpenSea was listed before Tensor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OpenSea1st
Blur2nd
SuperRare3rd
Magic Eden4th
Tensor5th
Foundation6th
Rarible7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NFT marketplaces
5 answers
Asked ChatGPT
“Which NFT marketplace should I use?”
Asked ChatGPT
“What are the best NFT marketplaces?”
Asked ChatGPT
“What's the best NFT marketplace for digital art collecting?”
Searched Google, AI Overview
“nft marketplace”
Searched Google, AI Overview
“nft trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is OpenSea or Tensor more popular in search?
This chart shows how often people search Google for OpenSea and Tensor by name. Each line represents a brand's share of searches for all seven NFT marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for OpenSea, Tensor. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenSea | Magic Eden | SuperRare | Rarible | Tensor | Blur | Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 18.5% | 2.5% | 3.6% | 1% | 1.1% | 0.43% |
| Nov 2025 | 71.4% | 18.2% | 3.6% | 4.3% | 1.1% | 1% | 0.41% |
| Dec 2025 | 69.6% | 20.3% | 3.5% | 4.2% | 1.1% | 0.82% | 0.48% |
| Jan 2026 | 72% | 18.3% | 3.6% | 3.5% | 0.94% | 1.1% | 0.5% |
| Feb 2026 | 73.4% | 17.5% | 3.1% | 3.6% | 1% | 0.87% | 0.52% |
| Mar 2026 | 78.5% | 12.5% | 4% | 2.6% | 0.93% | 0.93% | 0.56% |
| Apr 2026 | 76.6% | 12.2% | 4.7% | 3.1% | 1.1% | 1.4% | 0.82% |
| May 2026 | 78.7% | 11% | 4.9% | 3.2% | 1% | 0.94% | 0.4% |
| Jun 2026 | 76.3% | 12.1% | 5.7% | 3.1% | 1.6% | 0.88% | 0.38% |
| Jul 2026 | 75.2% | 12.8% | 5.6% | 3.7% | 1.6% | 0.73% | 0.38% |
| Aug 2026 | 83.5% | 9.5% | 3.4% | 1.8% | 0.97% | 0.53% | 0.24% |
| Sep 2026 | 81.6% | 10% | 4.1% | 2.2% | 1.1% | 0.8% | 0.23% |
How has the OpenSea and Tensor comparison changed over the last 12 months?
3 findings
- OpenSea was ahead of Tensor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OpenSea’s share of searches among NFT marketplaces worldwide moved from 72.9% to 81.6%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Tensor’s share of searches among NFT marketplaces worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 5.3K to 3.2K.
How did search popularity change for NFT marketplaces worldwide in September 2026?
2 changes
In September 2026, OpenSea lost share of searches among NFT marketplaces worldwide, from 83.5% to 81.6%.
Estimated monthly branded searches for Tensor worldwide fell 39.6% over 12 measured months, from 5.3K to 3.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OpenSea’s and Tensor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NFT marketplaces
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