Magic Eden vs Rarible:Which is more popular?
In September 2026, Magic Eden had more branded searches than Rarible among NFT marketplaces worldwide. Magic Eden had about 30,200 branded searches, while Rarible had 6,600. Magic Eden made up 10% of all NFT marketplace searches we track, and Rarible accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about NFT marketplaces, Magic Eden appeared in three of the five answers and Rarible in two. Magic Eden was mentioned before Rarible in every answer that named either.
Who do people search for more?
Magic Eden, about 5 searches for every 1 for Rarible
Who does AI mention more?
Magic Eden, mentioned in 3 of 5 answers, Rarible in 2
Who does AI recommend more?
Magic Eden, named ahead of Rarible in 3 of 3 answers
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Top NFT marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magic Eden was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rarible was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Magic Eden was listed before Rarible in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OpenSea1st
Blur2nd
SuperRare3rd- Magic Eden4th
Tensor5th
Foundation6th
Rarible7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NFT marketplaces
5 answers
Asked ChatGPT
“Which NFT marketplace should I use?”
Asked ChatGPT
“What are the best NFT marketplaces?”
Asked ChatGPT
“What's the best NFT marketplace for digital art collecting?”
Searched Google, AI Overview
“nft marketplace”
Searched Google, AI Overview
“nft trading platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Magic Eden or Rarible more popular in search?
This chart shows how often people search Google for Magic Eden and Rarible by name. Each line represents a brand's share of searches for all seven NFT marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Magic Eden, Rarible. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenSea | Magic Eden | SuperRare | Rarible | Tensor | Blur | Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 18.5% | 2.5% | 3.6% | 1% | 1.1% | 0.43% |
| Nov 2025 | 71.4% | 18.2% | 3.6% | 4.3% | 1.1% | 1% | 0.41% |
| Dec 2025 | 69.6% | 20.3% | 3.5% | 4.2% | 1.1% | 0.82% | 0.48% |
| Jan 2026 | 72% | 18.3% | 3.6% | 3.5% | 0.94% | 1.1% | 0.5% |
| Feb 2026 | 73.4% | 17.5% | 3.1% | 3.6% | 1% | 0.87% | 0.52% |
| Mar 2026 | 78.5% | 12.5% | 4% | 2.6% | 0.93% | 0.93% | 0.56% |
| Apr 2026 | 76.6% | 12.2% | 4.7% | 3.1% | 1.1% | 1.4% | 0.82% |
| May 2026 | 78.7% | 11% | 4.9% | 3.2% | 1% | 0.94% | 0.4% |
| Jun 2026 | 76.3% | 12.1% | 5.7% | 3.1% | 1.6% | 0.88% | 0.38% |
| Jul 2026 | 75.2% | 12.8% | 5.6% | 3.7% | 1.6% | 0.73% | 0.38% |
| Aug 2026 | 83.5% | 9.5% | 3.4% | 1.8% | 0.97% | 0.53% | 0.24% |
| Sep 2026 | 81.6% | 10% | 4.1% | 2.2% | 1.1% | 0.8% | 0.23% |
How has the Magic Eden and Rarible comparison changed over the last 12 months?
3 findings
- Magic Eden was ahead of Rarible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Magic Eden’s share of searches among NFT marketplaces worldwide moved from 18.5% to 10%, and its estimated monthly branded searches moved from 93.6K to 30.2K.
- Across the 12 months ending September 2026, Rarible’s share of searches among NFT marketplaces worldwide moved from 3.6% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
How did search popularity change for NFT marketplaces worldwide in September 2026?
2 changes
In September 2026, Magic Eden gained share of searches among NFT marketplaces worldwide, from 9.5% to 10%.
Estimated monthly branded searches for Rarible worldwide fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Magic Eden’s and Rarible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic Eden
2 branded search terms
- magic eden
- magiceden
Rarible
1 branded search term
- rarible
Other head-to-heads among NFT marketplaces
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