Brandwave

OpenSea vs SuperRare:Which is more popular?

In September 2026, OpenSea had more branded searches than SuperRare among NFT marketplaces worldwide. OpenSea had about 246,000 branded searches, while SuperRare had 12,300. OpenSea made up 81.6% of all NFT marketplace searches we track, and SuperRare accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about NFT marketplaces, both OpenSea and SuperRare appeared in all five answers. OpenSea was mentioned before SuperRare in four out of five answers.

Among NFT marketplaces worldwide in September 2026

Who do people search for more?

OpenSea, about 20 searches for every 1 for SuperRare

OpenSea 246K searchesSuperRare 12.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

OpenSea in 5 of 5SuperRare in 5 of 5

Who does AI recommend more?

OpenSea, named ahead of SuperRare in 4 of 5 answers

OpenSea first in 4SuperRare first in 1

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Top NFT marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both OpenSea and SuperRare showed up in all five answers. OpenSea was listed before SuperRare in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenSea1st
  2. Blur2nd
  3. SuperRare3rd
  4. Magic Eden4th
  5. Tensor5th
  6. Foundation6th
  7. Rarible7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about NFT marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OpenSea or SuperRare more popular in search?

This chart shows how often people search Google for OpenSea and SuperRare by name. Each line represents a brand's share of searches for all seven NFT marketplaces we track, month by month, from English-language searches worldwide.

OpenSea and SuperRare among NFT marketplaces worldwide, by month

Share of searches by month for OpenSea, SuperRare. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenSeaMagic EdenSuperRareRaribleTensorBlurFoundation
Oct 202572.9%18.5%2.5%3.6%1%1.1%0.43%
Nov 202571.4%18.2%3.6%4.3%1.1%1%0.41%
Dec 202569.6%20.3%3.5%4.2%1.1%0.82%0.48%
Jan 202672%18.3%3.6%3.5%0.94%1.1%0.5%
Feb 202673.4%17.5%3.1%3.6%1%0.87%0.52%
Mar 202678.5%12.5%4%2.6%0.93%0.93%0.56%
Apr 202676.6%12.2%4.7%3.1%1.1%1.4%0.82%
May 202678.7%11%4.9%3.2%1%0.94%0.4%
Jun 202676.3%12.1%5.7%3.1%1.6%0.88%0.38%
Jul 202675.2%12.8%5.6%3.7%1.6%0.73%0.38%
Aug 202683.5%9.5%3.4%1.8%0.97%0.53%0.24%
Sep 202681.6%10%4.1%2.2%1.1%0.8%0.23%

How has the OpenSea and SuperRare comparison changed over the last 12 months?

3 findings
  • OpenSea was ahead of SuperRare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OpenSea’s share of searches among NFT marketplaces worldwide moved from 72.9% to 81.6%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 12 months ending September 2026, SuperRare’s share of searches among NFT marketplaces worldwide moved from 2.5% to 4.1%, and its estimated monthly branded searches moved from 12.5K to 12.3K.

How did search popularity change for NFT marketplaces worldwide in September 2026?

2 changes
  1. In September 2026, SuperRare gained share of searches among NFT marketplaces worldwide, from 3.4% to 4.1%.

  2. In September 2026, OpenSea lost share of searches among NFT marketplaces worldwide, from 83.5% to 81.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OpenSea’s and SuperRare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OpenSea

1 branded search term

  • opensea

SuperRare

2 branded search terms

  • super rare nft
  • superrare

How the Brand Demand Index is measured

Other head-to-heads among NFT marketplaces

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