Brandwave

How popular isSuperRare?

In September 2026, people searched for SuperRare by name about 12,300 times worldwide, about the same as the previous year. These searches made up 4.1% of all global NFT marketplace searches, placing SuperRare third out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about NFT marketplaces, SuperRare appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

SuperRare is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. OpenSeaShare of searches 81.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Magic EdenShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SuperRareShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. RaribleShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. TensorShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top NFT marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SuperRare appeared in all five answers. SuperRare is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenSea1st
  2. Blur2nd
  3. SuperRare3rd
  4. Magic Eden4th
  5. Tensor5th
  6. Foundation6th
  7. Rarible7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenSea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SuperRare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Eden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rarible2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tensor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about NFT marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which NFT marketplaces compete with SuperRare?

SuperRare against NFT marketplaces worldwide, by month

Share of searches by month for OpenSea, Magic Eden, SuperRare, Rarible. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenSeaMagic EdenSuperRareRaribleTensorBlurFoundation
Oct 202572.9%18.5%2.5%3.6%1%1.1%0.43%
Nov 202571.4%18.2%3.6%4.3%1.1%1%0.41%
Dec 202569.6%20.3%3.5%4.2%1.1%0.82%0.48%
Jan 202672%18.3%3.6%3.5%0.94%1.1%0.5%
Feb 202673.4%17.5%3.1%3.6%1%0.87%0.52%
Mar 202678.5%12.5%4%2.6%0.93%0.93%0.56%
Apr 202676.6%12.2%4.7%3.1%1.1%1.4%0.82%
May 202678.7%11%4.9%3.2%1%0.94%0.4%
Jun 202676.3%12.1%5.7%3.1%1.6%0.88%0.38%
Jul 202675.2%12.8%5.6%3.7%1.6%0.73%0.38%
Aug 202683.5%9.5%3.4%1.8%0.97%0.53%0.24%
Sep 202681.6%10%4.1%2.2%1.1%0.8%0.23%

  1. 1.OpenSea

    81.6%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  2. 2.Magic Eden

    10%

    Held 2nd. 30.2K estimated branded searches, -12% vs prior month. Share +0.5 points.

  3. 3.SuperRare

    4.1%

    Held 3rd. 12.3K estimated branded searches, -0.4% vs prior month. Share +0.7 points.

  4. 4.Rarible

    2.2%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Tensor

    1.1%

    Held 5th. 3.2K estimated branded searches, -8.6% vs prior month. Share +0.1 points.

  6. 6.Blur

    0.8%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  7. 7.Foundation

    0.23%

    Held 7th. 680 estimated branded searches, -20.9% vs prior month. Share 0 points.

Compare popularity between SuperRare and its closest rivals

Every comparison with SuperRare

6 comparisons

How has branded search demand for SuperRare changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SuperRare worldwide held steady, from 12.5K to 12.3K.
  • Across the 12 months ending September 2026, SuperRare’s share of searches among NFT marketplaces worldwide increased from 2.5% to 4.1%.
  • Across the 12 months ending September 2026, SuperRare’s share of searches among NFT marketplaces worldwide peaked at 5.7% in June 2026 and was lowest at 2.5% in October 2025.
  • Across the 12 months ending September 2026, SuperRare rose from 4th to 3rd among NFT marketplaces worldwide.

How did search popularity change for NFT marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, SuperRare gained share of searches among NFT marketplaces worldwide, from 3.4% to 4.1%.

  2. In September 2026, Magic Eden gained share of searches among NFT marketplaces worldwide, from 9.5% to 10%.

  3. In September 2026, OpenSea lost share of searches among NFT marketplaces worldwide, from 83.5% to 81.6%.

  4. Estimated monthly branded searches for Foundation worldwide fell 68.5% over 12 measured months, from 2.2K to 680 in September 2026.

  5. Estimated monthly branded searches for Rarible worldwide fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Blur worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

How are SuperRare’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SuperRare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • super rare nft
  • superrare

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How the Brand Demand Index is measured

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