Brandwave

How popular isOpenSea in search?

In August 2026, there were an estimated 301K branded searches for OpenSea worldwide which is down 18.2% over the last 11 months. OpenSea holds 90.5% estimated Share of Search among NFT marketplaces worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenSea90.5%
  2. Magic Eden6.7%
  3. Rarible2%
  4. Blur0.57%
  5. Foundation0.22%
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Which NFT marketplaces compete with OpenSea?

OpenSea against NFT marketplaces worldwide, by month

Share of Search by month for OpenSea, Magic Eden. The figures are in the table below the chart.

View monthly share of search table
MonthOpenSeaMagic EdenRaribleBlurFoundation
Oct 202581.1%13.3%4%1.2%0.42%
Nov 202580.4%13.2%4.8%1.2%0.43%
Dec 202578.1%15.7%4.7%0.92%0.51%
Jan 202681%13.3%4%1.2%0.53%
Feb 202681.2%13.4%4%0.96%0.53%
Mar 202686.1%9.5%2.8%1%0.56%
Apr 202684.9%9.4%3.4%1.5%0.8%
May 202687.2%7.9%3.5%1%0.38%
Jun 202685.8%9.4%3.4%0.99%0.37%
Jul 202685.3%9.4%4.2%0.83%0.37%
Aug 202690.5%6.7%2%0.57%0.22%
Sep 2026—————

  1. 1.OpenSea

    90.5%

    Held 1st. 301K estimated branded searches, +82.4% vs prior month. Share +5.3 points.

  2. 2.Magic Eden

    6.7%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share -2.7 points.

  3. 3.Rarible

    2%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  4. 4.Blur

    0.57%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.3 points.

  5. 5.Foundation

    0.22%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between OpenSea and its closest rivals

How has branded search demand for OpenSea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OpenSea worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide increased from 81.1% to 90.5%.
  • Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide peaked at 90.5% in August 2026 and was lowest at 78.1% in December 2025.

How did search popularity change for NFT marketplaces worldwide in August 2026?

  1. In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 85.3% to 90.5%.

  2. In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 9.4% to 6.7%.

  3. In August 2026, Rarible lost estimated Share of Search among NFT marketplaces worldwide, from 4.2% to 2%.

  4. Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Foundation worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.

How is OpenSea measured?

Brandwave collects information about searches that people make online using OpenSea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • opensea

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How the Brand Demand Index is measured

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