Magic Eden vs OpenSea:Which is more popular by branded search?
In August 2026, OpenSea had more branded searches than Magic Eden among NFT marketplaces worldwide. OpenSea was estimated to have 301K branded searches compared to Magic Eden’s 34.3K, and held an 87.4% Share of Search versus Magic Eden’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Magic Eden or OpenSea?
Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OpenSea, Magic Eden. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenSea | Magic Eden | Rarible | Blur | Foundation |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 19.2% | 3.7% | 1.1% | 0.39% |
| Nov 2025 | 74.9% | 19.1% | 4.5% | 1.1% | 0.4% |
| Dec 2025 | 73% | 21.3% | 4.4% | 0.86% | 0.47% |
| Jan 2026 | 75.5% | 19.2% | 3.7% | 1.1% | 0.49% |
| Feb 2026 | 76.6% | 18.2% | 3.8% | 0.9% | 0.5% |
| Mar 2026 | 82.6% | 13.2% | 2.7% | 0.97% | 0.54% |
| Apr 2026 | 81.5% | 13% | 3.3% | 1.5% | 0.77% |
| May 2026 | 83.6% | 11.6% | 3.4% | 1% | 0.37% |
| Jun 2026 | 82.3% | 13.1% | 3.3% | 0.95% | 0.36% |
| Jul 2026 | 81.1% | 13.8% | 4% | 0.79% | 0.35% |
| Aug 2026 | 87.4% | 10% | 1.9% | 0.55% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Magic Eden and OpenSea comparison changed over the last 12 months?
3 findings
- OpenSea was ahead of Magic Eden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic Eden’s estimated Share of Search among NFT marketplaces worldwide moved from 19.2% to 10%, and its estimated monthly branded searches moved from 93.6K to 34.3K.
- Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide moved from 75.6% to 87.4%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for NFT marketplaces worldwide in August 2026?
2 changes
In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 81.1% to 87.4%.
In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 13.8% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Magic Eden’s and OpenSea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic Eden
2 branded search terms
- magic eden
- magiceden
OpenSea
1 branded search term
- opensea
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.