Blur vs OpenSea:Which is more popular by branded search?
In August 2026, OpenSea had more branded searches than Blur among NFT marketplaces worldwide. OpenSea was estimated to have 301K branded searches compared to Blur’s 1.9K, and held a 90.5% Share of Search versus Blur’s 0.57%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blur or OpenSea?
Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OpenSea, Blur. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenSea | Magic Eden | Rarible | Blur | Foundation |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.3% | 4% | 1.2% | 0.42% |
| Nov 2025 | 80.4% | 13.2% | 4.8% | 1.2% | 0.43% |
| Dec 2025 | 78.1% | 15.7% | 4.7% | 0.92% | 0.51% |
| Jan 2026 | 81% | 13.3% | 4% | 1.2% | 0.53% |
| Feb 2026 | 81.2% | 13.4% | 4% | 0.96% | 0.53% |
| Mar 2026 | 86.1% | 9.5% | 2.8% | 1% | 0.56% |
| Apr 2026 | 84.9% | 9.4% | 3.4% | 1.5% | 0.8% |
| May 2026 | 87.2% | 7.9% | 3.5% | 1% | 0.38% |
| Jun 2026 | 85.8% | 9.4% | 3.4% | 0.99% | 0.37% |
| Jul 2026 | 85.3% | 9.4% | 4.2% | 0.83% | 0.37% |
| Aug 2026 | 90.5% | 6.7% | 2% | 0.57% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Blur and OpenSea comparison changed over the last 12 months?
3 findings
- OpenSea was ahead of Blur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide moved from 1.2% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
- Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide moved from 81.1% to 90.5%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for NFT marketplaces worldwide in August 2026?
2 changes
In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 85.3% to 90.5%.
Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blur’s and OpenSea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.