Noosa vs Yoplait:Which is more popular?
In September 2026, Yoplait had more branded searches than Noosa among yoghurt brands worldwide. Yoplait had about 49,500 branded searches, while Noosa had 40,500. Yoplait made up 4.1% of all yoghurt brand searches we track, and Noosa accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Yoplait appeared in two of the five answers and Noosa in none.
Who do people search for more?
Yoplait, about 22% more searches than Noosa
Who does AI mention more?
Yoplait, mentioned in 2 of 5 answers, Noosa in 0
Who does AI recommend more?
Yoplait, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yoplait was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Noosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Noosa or Yoplait more popular in search?
This chart shows how often people search Google for Noosa and Yoplait by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yoplait, Noosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
How has the Noosa and Yoplait comparison changed over the last 12 months?
3 findings
- Yoplait was ahead of Noosa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Noosa’s share of searches among yoghurt brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands worldwide moved from 3.7% to 4.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
3 changes
In September 2026, Fage overtook Yoplait to rank 6th among yoghurt brands worldwide, with 5% of the searches.
In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 5% to 4.1%.
In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Noosa’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
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