Noosa vs Siggi's:Which is more popular?
In September 2026, Noosa and Siggi's were level in searches among yoghurt brands worldwide, with an estimated 40.5K branded searches each, at 3.4% of the total each. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Siggi's appeared in four of the five answers and Noosa in none.
Who do people search for more?
Noosa and Siggi's are searched for about as often as each other.
Who does AI mention more?
Siggi's, mentioned in 4 of 5 answers, Noosa in 0
Who does AI recommend more?
Siggi's, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Noosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Noosa or Siggi's more popular in search?
This chart shows how often people search Google for Noosa and Siggi's by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Noosa, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
How has the Noosa and Siggi's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Siggi's took it in November 2025, Noosa took it in February 2026.
- Across the 12 months ending September 2026, Noosa’s share of searches among yoghurt brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%.
Siggi's’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 2.1% to 3.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Noosa’s and Siggi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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