NOMO vs Reframe:Which is more popular?
In September 2026, Reframe had more branded searches than NOMO among sobriety apps worldwide. Reframe had about 6,600 branded searches, while NOMO had 2,400. Reframe made up 20.7% of all sobriety app searches we track, and NOMO accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about sobriety apps, Reframe appeared in all four answers and NOMO in one. Reframe was mentioned before NOMO in every answer.
Who do people search for more?
Reframe, about 3 searches for every 1 for NOMO
Who does AI mention more?
Reframe, mentioned in every answer we collected
Who does AI recommend more?
Reframe, named ahead of NOMO in every answer
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Top sobriety apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Reframe appeared in all four answers. NOMO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Reframe was listed before NOMO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
I Am Sober1st- Reframe2nd
- Try Dry3rd
- Meeting Guide4th
- NOMO5th
Sober Time6th
Quit Genius–- Tempest–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- I Am Sober4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Reframe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Meeting Guide2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Try Dry2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NOMO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sober Time1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quit Genius0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tempest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sobriety apps
4 answers
Asked ChatGPT
“Which sobriety app should I use?”
Asked ChatGPT
“What are the best sobriety apps?”
Asked ChatGPT
“What's the best sobriety app for daily tracking?”
Searched Google, AI Overview
“sobriety apps”
Searched Google, AI Overview
“quit drinking app”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NOMO or Reframe more popular in search?
This chart shows how often people search Google for NOMO and Reframe by name. Each line represents a brand's share of searches for all eight sobriety apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Reframe, NOMO. The figures are in the table below the chart.
View monthly share of searches table
| Month | I Am Sober | Reframe | Meeting Guide | NOMO | Sober Time | Try Dry | Quit Genius | Tempest |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 23% | 10.1% | 6.6% | 3.5% | 3.5% | 1.7% | 0.24% |
| Nov 2025 | 52.6% | 23.4% | 10.3% | 5.7% | 3.6% | 3.1% | 1.1% | 0.18% |
| Dec 2025 | 52.2% | 23.3% | 8.5% | 5.6% | 3.5% | 5.6% | 1.1% | 0.18% |
| Jan 2026 | 51.7% | 23% | 6.7% | 5.6% | 3.7% | 8.4% | 0.74% | 0.12% |
| Feb 2026 | 59.2% | 17.7% | 7.9% | 7.9% | 3.3% | 2.9% | 1% | 0.16% |
| Mar 2026 | 60.5% | 18% | 7.9% | 7.9% | 2.7% | 2% | 0.87% | 0.11% |
| Apr 2026 | 54% | 24.2% | 8.7% | 7.2% | 3% | 2.1% | 0.78% | 0.09% |
| May 2026 | 57% | 20.8% | 7.6% | 7.6% | 4.1% | 2.3% | 0.66% | 0.09% |
| Jun 2026 | 54.7% | 24.5% | 7.3% | 7.3% | 3.9% | 1.8% | 0.51% | 0.12% |
| Jul 2026 | 53.2% | 23.8% | 7.1% | 8.5% | 4.7% | 2.1% | 0.5% | 0.09% |
| Aug 2026 | 54.5% | 24.4% | 7.2% | 7.2% | 3.9% | 2.2% | 0.51% | 0.09% |
| Sep 2026 | 56.8% | 20.7% | 7.5% | 7.5% | 4.1% | 2.8% | 0.44% | 0.09% |
How has the NOMO and Reframe comparison changed over the last 12 months?
3 findings
- Reframe was ahead of NOMO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NOMO’s share of searches among sobriety apps worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Reframe’s share of searches among sobriety apps worldwide moved from 23% to 20.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for sobriety apps worldwide in September 2026?
2 changes
In September 2026, Reframe lost share of searches among sobriety apps worldwide, from 24.4% to 20.7%.
Estimated monthly branded searches for NOMO worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NOMO’s and Reframe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sobriety apps
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