Brandwave

How popular isNOMO in search?

In September 2026, people searched for NOMO by name about 2,400 times worldwide, a 26.3% increase from the previous year. These searches made up 7.5% of all global sobriety app searches, placing NOMO fourth out of eight apps. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. I Am Sober56.8%
  2. Reframe20.7%
  3. Meeting Guide7.5%
  4. NOMO7.5%
  5. Sober Time4.1%
  6. Try Dry2.8%
  7. Quit Genius0.44%
  8. Tempest0.09%

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Which sobriety apps compete with NOMO?

NOMO against sobriety apps worldwide, by month

Share of searches by month for I Am Sober, Reframe, Meeting Guide, NOMO, Sober Time, Try Dry. The figures are in the table below the chart.

View monthly share of searches table
MonthI Am SoberReframeMeeting GuideNOMOSober TimeTry DryQuit GeniusTempest
Oct 202551.5%23%10.1%6.6%3.5%3.5%1.7%0.24%
Nov 202552.6%23.4%10.3%5.7%3.6%3.1%1.1%0.18%
Dec 202552.2%23.3%8.5%5.6%3.5%5.6%1.1%0.18%
Jan 202651.7%23%6.7%5.6%3.7%8.4%0.74%0.12%
Feb 202659.2%17.7%7.9%7.9%3.3%2.9%1%0.16%
Mar 202660.5%18%7.9%7.9%2.7%2%0.87%0.11%
Apr 202654%24.2%8.7%7.2%3%2.1%0.78%0.09%
May 202657%20.8%7.6%7.6%4.1%2.3%0.66%0.09%
Jun 202654.7%24.5%7.3%7.3%3.9%1.8%0.51%0.12%
Jul 202653.2%23.8%7.1%8.5%4.7%2.1%0.5%0.09%
Aug 202654.5%24.4%7.2%7.2%3.9%2.2%0.51%0.09%
Sep 202656.8%20.7%7.5%7.5%4.1%2.8%0.44%0.09%

  1. 1.I Am Sober

    56.8%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Reframe

    20.7%

    Held 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.7 points.

  3. 3.Meeting Guide

    7.5%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.NOMO

    7.5%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Sober Time

    4.1%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Try Dry

    2.8%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  7. 7.Quit Genius

    0.44%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

  8. 8.Tempest

    0.09%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NOMO and its closest rivals

Every comparison with NOMO

6 comparisons

How has branded search demand for NOMO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NOMO worldwide rose from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, NOMO’s share of searches among sobriety apps worldwide increased from 6.6% to 7.5%.
  • Across the 12 months ending September 2026, NOMO’s share of searches among sobriety apps worldwide peaked at 8.5% in July 2026 and was lowest at 5.6% in January 2026.

How did search popularity change for sobriety apps worldwide in September 2026?

6 changes

  1. In September 2026, I Am Sober gained share of searches among sobriety apps worldwide, from 54.5% to 56.8%.

  2. In September 2026, Try Dry gained share of searches among sobriety apps worldwide, from 2.2% to 2.8%.

  3. In September 2026, Reframe lost share of searches among sobriety apps worldwide, from 24.4% to 20.7%.

  4. Estimated monthly branded searches for Sober Time worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  5. Estimated monthly branded searches for NOMO worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Quit Genius worldwide fell 70.8% over 12 measured months, from 480 to 140 in September 2026.

How are NOMO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NOMO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nomo app

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