Brandwave

How popular isReframe in search?

In August 2026, there were an estimated 8.1K branded searches for Reframe worldwide which is up 22.7% over the last 11 months. Reframe holds 29.2% estimated Share of Search among sobriety apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. I Am Sober65.3%
  2. Reframe29.2%
  3. Sober Time4.7%
  4. Quit Genius0.61%
  5. Tempest0.11%
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Which sobriety apps compete with Reframe?

Reframe against sobriety apps worldwide, by month

Share of Search by month for I Am Sober, Reframe, Sober Time. The figures are in the table below the chart.

View monthly share of search table
MonthI Am SoberReframeSober TimeQuit GeniusTempest
Oct 202564.5%28.8%4.4%2.1%0.31%
Nov 202565%29%4.4%1.4%0.22%
Dec 202565%29%4.4%1.4%0.22%
Jan 202665.2%29.1%4.7%0.94%0.15%
Feb 202672.8%21.7%4%1.3%0.2%
Mar 202673.6%21.9%3.3%1.1%0.13%
Apr 202665.8%29.5%3.6%0.95%0.11%
May 202669%25.2%5%0.8%0.11%
Jun 202665.3%29.2%4.7%0.61%0.14%
Jul 202664.6%28.9%5.7%0.61%0.11%
Aug 202665.3%29.2%4.7%0.61%0.11%
Sep 2026—————
  1. 1.I Am Sober

    65.3%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Reframe

    29.2%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. Held 3rd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1 points.

  4. Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tempest

    0.11%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reframe and its closest rivals

How has branded search demand for Reframe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reframe worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Reframe’s estimated Share of Search among sobriety apps worldwide peaked at 29.5% in April 2026 and was lowest at 21.7% in February 2026.

How did search popularity change for sobriety apps worldwide in August 2026?

  1. In August 2026, I Am Sober gained estimated Share of Search among sobriety apps worldwide, from 64.6% to 65.3%.

  2. In August 2026, Sober Time lost estimated Share of Search among sobriety apps worldwide, from 5.7% to 4.7%.

  3. Estimated monthly branded searches for Reframe worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Quit Genius worldwide fell 64.6% over 11 measured months, from 480 to 170 in August 2026.

  5. Estimated monthly branded searches for Tempest worldwide fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

How is Reframe measured?

Brandwave collects information about searches that people make online using Reframe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reframe app

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How the Brand Demand Index is measured

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Is Reframe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.