I Am Sober vs Reframe:Which is more popular by branded search?
In August 2026, I Am Sober had more branded searches than Reframe among sobriety apps worldwide. I Am Sober was estimated to have 18.1K branded searches compared to Reframe’s 8.1K, and held a 65.3% Share of Search versus Reframe’s 29.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, I Am Sober or Reframe?
Compare the apps people use to track sobriety. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for I Am Sober, Reframe. The figures are in the table below the chart.
View monthly share of search table
| Month | I Am Sober | Reframe | Sober Time | Quit Genius | Tempest |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 28.8% | 4.4% | 2.1% | 0.31% |
| Nov 2025 | 65% | 29% | 4.4% | 1.4% | 0.22% |
| Dec 2025 | 65% | 29% | 4.4% | 1.4% | 0.22% |
| Jan 2026 | 65.2% | 29.1% | 4.7% | 0.94% | 0.15% |
| Feb 2026 | 72.8% | 21.7% | 4% | 1.3% | 0.2% |
| Mar 2026 | 73.6% | 21.9% | 3.3% | 1.1% | 0.13% |
| Apr 2026 | 65.8% | 29.5% | 3.6% | 0.95% | 0.11% |
| May 2026 | 69% | 25.2% | 5% | 0.8% | 0.11% |
| Jun 2026 | 65.3% | 29.2% | 4.7% | 0.61% | 0.14% |
| Jul 2026 | 64.6% | 28.9% | 5.7% | 0.61% | 0.11% |
| Aug 2026 | 65.3% | 29.2% | 4.7% | 0.61% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the I Am Sober and Reframe comparison changed over the last 12 months?
3 findings
- I Am Sober was ahead of Reframe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, I Am Sober’s estimated Share of Search among sobriety apps worldwide moved from 64.5% to 65.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Reframe’s estimated Share of Search among sobriety apps worldwide moved from 28.8% to 29.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for sobriety apps worldwide in August 2026?
2 changes
In August 2026, I Am Sober gained estimated Share of Search among sobriety apps worldwide, from 64.6% to 65.3%.
Estimated monthly branded searches for Reframe worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using I Am Sober’s and Reframe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
I Am Sober
1 branded search term
- i am sober
Reframe
1 branded search term
- reframe app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.