Nom Nom vs PetPlate:Which is more popular by branded search?
In August 2026, PetPlate had more branded searches than Nom Nom among fresh dog food delivery brands worldwide. PetPlate was estimated to have 8.5K branded searches compared to Nom Nom’s 5.7K, and held a 1.2% Share of Search versus Nom Nom’s 0.77%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nom Nom or PetPlate?
A curated comparison of brands offering fresh dog food delivery, measured through worldwide branded search demand. Figures include each brand's full food range and do not assess nutritional suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetPlate, Nom Nom. The figures are in the table below the chart.
View monthly share of search table
| Month | The Farmer's Dog | Butternut Box | Spot & Tango | Ollie | JustFoodForDogs | PetPlate | Nom Nom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 19.1% | 8.3% | 10.9% | 1.6% | 1.5% | 1.1% |
| Nov 2025 | 54% | 21.6% | 8.4% | 12.1% | 1.7% | 1.3% | 0.99% |
| Dec 2025 | 55.5% | 19.4% | 7.5% | 13.3% | 1.9% | 1.4% | 1% |
| Jan 2026 | 51.4% | 21.8% | 11% | 12% | 1.7% | 1.1% | 0.95% |
| Feb 2026 | 49.6% | 24.3% | 11.2% | 10.9% | 1.6% | 1% | 1.3% |
| Mar 2026 | 48.8% | 23.9% | 12.6% | 10.6% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 51.1% | 20.6% | 15.4% | 9.3% | 1.6% | 0.95% | 1.1% |
| May 2026 | 56.5% | 19.1% | 12.3% | 8.7% | 1.5% | 0.94% | 0.88% |
| Jun 2026 | 62.9% | 18.3% | 9.5% | 6.8% | 1.2% | 0.6% | 0.69% |
| Jul 2026 | 56.1% | 23.6% | 10.2% | 7.2% | 1.3% | 0.79% | 0.74% |
| Aug 2026 | 58.1% | 20.3% | 10.6% | 7.5% | 1.6% | 1.2% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Nom Nom and PetPlate comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Nom Nom took it in February 2026, PetPlate took it in May 2026, Nom Nom took it in June 2026, PetPlate took it in July 2026.
- Across the 11 months ending August 2026, Nom Nom’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 7.2K to 5.7K.
- Across the 11 months ending August 2026, PetPlate’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 9.4K to 8.5K.
How did search popularity change for fresh dog food delivery brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nom Nom’s and PetPlate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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