MSI Surfaces vs Topps Tiles:Which is searched more?
In September 2026, Topps Tiles had more branded searches than MSI Surfaces among tiles worldwide. Topps Tiles had about 165,000 branded searches, while MSI Surfaces had 14,800. Topps Tiles made up 44.7% of all tile searches we track, and MSI Surfaces accounted for 4%. These are worldwide searches for English-language branded terms.
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Is MSI Surfaces or Topps Tiles more popular in search?
Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Topps Tiles, MSI Surfaces. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topps Tiles | Daltile | Emser Tile | Johnson Tiles | MSI Surfaces | Fired Earth | Marazzi | Original Style | Porcelanosa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.5% | 9.8% | 8% | 4.4% | 6.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 41.2% | 22.6% | 8.3% | 8.3% | 3.7% | 11.5% | 1.6% | 1.5% | 1.3% |
| Dec 2025 | 35.4% | 29.1% | 10.6% | 10.6% | 4.8% | 4.5% | 2.1% | 1.4% | 1.4% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 8.3% | 4.5% | 5.2% | 2% | 1.4% | 1.6% |
| Feb 2026 | 41.5% | 27.7% | 8.3% | 8.3% | 4.6% | 4.5% | 2% | 1.5% | 1.7% |
| Mar 2026 | 40.3% | 26.9% | 9.9% | 8.1% | 5.4% | 3.8% | 2.4% | 1.5% | 1.6% |
| Apr 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4% | 2.2% | 1.6% | 1.8% |
| May 2026 | 43.9% | 24.1% | 8.8% | 8.8% | 4.8% | 4.2% | 2.2% | 1.5% | 1.8% |
| Jun 2026 | 40.1% | 26.9% | 9.8% | 8% | 5.4% | 3.8% | 2.4% | 1.6% | 2% |
| Jul 2026 | 40.4% | 27.1% | 9.9% | 8.1% | 5.4% | 3.3% | 2.4% | 1.6% | 1.6% |
| Aug 2026 | 44.5% | 24.4% | 8.9% | 8.9% | 4.9% | 3.5% | 1.8% | 1.6% | 1.5% |
| Sep 2026 | 44.7% | 24.5% | 9% | 9% | 4% | 3.7% | 2.2% | 1.5% | 1.5% |
How has the MSI Surfaces and Topps Tiles comparison changed over the last 12 months?
3 findings
- Topps Tiles was ahead of MSI Surfaces in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSI Surfaces’ share of searches among tiles worldwide moved from 4.4% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Topps Tiles’ share of searches among tiles worldwide moved from 39.8% to 44.7%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for tiles worldwide in September 2026?
2 changes
In September 2026, MSI Surfaces lost share of searches among tiles worldwide, from 4.9% to 4%.
Topps Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 40.1% to 44.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSI Surfaces’ and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSI Surfaces
1 branded search term
- msi surfaces
Topps Tiles
1 branded search term
- topps tiles
Other head-to-heads among tiles
- Topps Tiles vs Daltile: compare search popularity
- Topps Tiles vs Emser Tile: compare search popularity
Topps Tiles vs Johnson Tiles: compare search popularity- Daltile vs Emser Tile: compare search popularity
- Daltile vs Johnson Tiles: compare search popularity
- Daltile vs MSI Surfaces: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.