Moz Local vs Synup:Which is more popular by branded search?
In August 2026, Synup had more branded searches than Moz Local among listing management platforms worldwide. Synup was estimated to have 1.9K branded searches compared to Moz Local’s 1.3K, and held a 3.2% Share of Search versus Moz Local’s 2.2%. These are worldwide searches for English-language branded terms.
Follow Moz Local vs Synup and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Moz Local or Synup?
Compare the platforms used to manage business listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Synup, Moz Local. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Yext | Uberall | Synup | Moz Local |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 44.3% | 19.8% | 3.2% | 2.6% |
| Nov 2025 | 37.6% | 36.8% | 20.1% | 3.3% | 2.2% |
| Dec 2025 | 37.5% | 36.7% | 20% | 3.2% | 2.6% |
| Jan 2026 | 36% | 34.7% | 23.2% | 3.7% | 2.4% |
| Feb 2026 | 38.5% | 34.8% | 19% | 3.1% | 4.6% |
| Mar 2026 | 40.5% | 31.9% | 21.3% | 2.8% | 3.4% |
| Apr 2026 | 37.7% | 36.5% | 20% | 2.6% | 3.2% |
| May 2026 | 37.5% | 36.3% | 19.8% | 2.5% | 3.9% |
| Jun 2026 | 33.2% | 39.9% | 21.8% | 2.8% | 2.4% |
| Jul 2026 | 33% | 39.7% | 21.7% | 2.8% | 2.8% |
| Aug 2026 | 37.6% | 36.9% | 20.1% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Moz Local and Synup comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Moz Local took it in February 2026, Synup took it in June 2026.
- Across the 11 months ending August 2026, Moz Local’s estimated Share of Search among listing management platforms worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Synup’s estimated Share of Search among listing management platforms worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for listing management platforms worldwide in August 2026?
2 changes
In August 2026, Moz Local lost estimated Share of Search among listing management platforms worldwide, from 2.8% to 2.2%.
In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Moz Local’s and Synup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.