Brandwave

Mohawk vs Pergo:Which is more popular?

In September 2026, Pergo had more branded searches than Mohawk among vinyl and laminate flooring brands worldwide. Pergo had about 22,200 branded searches, while Mohawk had 18,100. Pergo made up 8.8% of all vinyl and laminate flooring brand searches we track, and Mohawk accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Mohawk appeared in all five answers and Pergo in four. Mohawk was mentioned before Pergo in every answer.

Among vinyl and laminate flooring brands worldwide in September 2026

Who do people search for more?

Pergo, about 23% more searches than Mohawk

Pergo 22.2K searchesMohawk 18.1K searches

Who does AI mention more?

Mohawk, mentioned in every answer we collected

Mohawk in 5 of 5Pergo in 4 of 5

Who does AI recommend more?

Mohawk, named ahead of Pergo in every answer

Mohawk first in 5Pergo never first

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mohawk appeared in all five answers. Pergo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mohawk was listed before Pergo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. COREtec1st
  2. Mohawk2nd
  3. Shaw Floors3rd
  4. Pergo4th
  5. LifeProof5th
  6. Karndean6th
  7. Quick-Step7th
  8. Tarkett–
  9. Gerflor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mohawk or Pergo more popular in search?

This chart shows how often people search Google for Mohawk and Pergo by name. Each line represents a brand's share of searches for all nine vinyl and laminate flooring brands we track, month by month, from English-language searches worldwide.

Mohawk and Pergo among vinyl and laminate flooring brands worldwide, by month

Share of searches by month for Pergo, Mohawk. The figures are in the table below the chart.

View monthly share of searches table
MonthTarkettCOREtecGerflorPergoShaw FloorsMohawkKarndeanLifeProofQuick-Step
Oct 202528.2%16%15.4%8.5%10.3%6.9%5.6%5.6%3.3%
Nov 202529.9%16.9%16.4%7.3%9%6%4.9%6%3.5%
Dec 202529%15.8%15.9%8.7%8.7%7.1%4.7%7.1%3%
Jan 202627.8%17%15.2%8.3%10.2%6.8%5.6%5.6%3.7%
Feb 202629.3%16.6%16.1%7.2%8.8%8.8%4.8%4.8%3.6%
Mar 202627.5%19.1%15.1%10.1%8.2%6.8%5.5%4.5%3.3%
Apr 202628.5%16.1%15.6%12.8%8.5%7%4.7%3.8%3.1%
May 202623.7%16.4%15.9%19.4%7.1%5.8%4.7%3.9%3.1%
Jun 202625.7%16.6%14.1%17.2%7.7%6.3%5.1%4.2%3.1%
Jul 202628.1%18.2%15.4%10.3%8.4%6.9%4.6%4.6%3.6%
Aug 202629.1%18.9%13%8.7%8.7%7.1%5.8%4.8%3.8%
Sep 202629.2%16.5%16%8.8%8.8%7.1%4.8%4.8%4%

How has the Mohawk and Pergo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mohawk took it in February 2026, Pergo took it in March 2026.
  • Across the 12 months ending September 2026, Mohawk’s share of searches among vinyl and laminate flooring brands worldwide moved from 6.9% to 7.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Pergo’s share of searches among vinyl and laminate flooring brands worldwide moved from 8.5% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

2 changes
  1. Mohawk’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.3% to 7.1% in September 2026.

  2. Estimated monthly branded searches for Pergo worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mohawk’s and Pergo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mohawk

1 branded search term

  • mohawk flooring

Pergo

1 branded search term

  • pergo flooring

How the Brand Demand Index is measured

Other head-to-heads among vinyl and laminate flooring brands

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