Brandwave

Mirage vs Quick-Step:Which is more popular?

In September 2026, Quick-Step had more branded searches than Mirage among parquet flooring brands worldwide. Quick-Step had about 10,200 branded searches, while Mirage had 5,400. Quick-Step made up 25.7% of all parquet flooring brand searches we track, and Mirage accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, Mirage appeared in two of the five answers and Quick-Step in none.

Among parquet flooring brands worldwide in September 2026

Who do people search for more?

Quick-Step, about 89% more searches than Mirage

Quick-Step 10.2K searchesMirage 5.4K searches

Who does AI mention more?

Mirage, mentioned in 2 of 5 answers, Quick-Step in 0

Mirage in 2 of 5Quick-Step in 0 of 5

Who does AI recommend more?

Mirage, the only one of the two named

Mirage first in 2Quick-Step never named

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Top parquet flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mirage was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quick-Step did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kahrs1st
  2. Havwoods2nd
  3. BOEN3rd
  4. Mercier4th
  5. Mirage5th
  6. Bruce6th
  7. Karndean–
  8. Quick-Step–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parquet flooring brands

5 answers

  • Asked ChatGPT

    “Which parquet flooring brand should I buy?”

    1. 1Kahrs
    2. 2BOEN
    3. 3Havwoods
    4. 4Mirage

  • Asked ChatGPT

    “What are the best parquet flooring brands?”

    1. 1Havwoods
    2. 2Kahrs
    3. 3BOEN
    4. 4Mercier
    5. 5Bruce

  • Asked ChatGPT

    “What's the best parquet flooring brand for a living room?”

    1. 1Kahrs
    2. 2Mercier
    3. 3Mirage

  • Searched Google, AI Overview

    “wood parquet flooring”

    1. Searched Google, AI Overview

      “engineered parquet flooring”

      1. 1Havwoods

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Mirage or Quick-Step more popular in search?

    This chart shows how often people search Google for Mirage and Quick-Step by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.

    Mirage and Quick-Step among parquet flooring brands worldwide, by month

    Share of searches by month for Quick-Step, Mirage. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKarndeanQuick-StepHavwoodsMirageBruceKahrsMercierBOEN
    Oct 202536.8%21.8%13.4%13.4%3.9%5.7%2.8%2.3%
    Nov 202533.5%24.2%14.9%12.2%3.6%6.3%3.1%2.2%
    Dec 202534.9%21.9%15.6%12.7%3.7%6.4%2.6%2.1%
    Jan 202636.7%24.1%13.4%11%3.2%6.7%2.4%2.4%
    Feb 202633%25%14.7%12%3.6%6.4%3%2.2%
    Mar 202636.6%21.6%13.3%13.3%3.8%6%3%2.2%
    Apr 202632.9%21.6%14.7%14.7%4.2%6.2%3.3%2.5%
    May 202632.8%21.5%14.6%14.6%6.4%5.1%2.8%2%
    Jun 202635.6%21.4%13%13%7%5.3%2.5%2.2%
    Jul 202630.3%23.5%13.5%13.5%9%5.4%2.6%2.1%
    Aug 202634.1%22.4%12.4%12.4%8.3%5.9%2.6%1.8%
    Sep 202630.4%25.7%13.6%13.6%6%5.6%2.8%2.3%

    How has the Mirage and Quick-Step comparison changed over the last 12 months?

    3 findings
    • Quick-Step was ahead of Mirage in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Mirage’s share of searches among parquet flooring brands worldwide moved from 13.4% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
    • Across the 12 months ending September 2026, Quick-Step’s share of searches among parquet flooring brands worldwide moved from 21.8% to 25.7%, and its estimated monthly branded searches moved from 10.7K to 10.2K.

    How did search popularity change for parquet flooring brands worldwide in September 2026?

    2 changes

    1. In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%.

    2. In September 2026, Mirage gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%.

    How are branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Mirage’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Mirage

    2 branded search terms

    • mirage flooring
    • mirage hardwood

    Quick-Step

    3 branded search terms

    • quickstep flooring
    • quickstep parquet
    • quickstep vinyl

    How the Brand Demand Index is measured

    Other head-to-heads among parquet flooring brands

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