Merrell vs Sam Edelman:Which is more popular?
In September 2026, Sam Edelman had more branded searches than Merrell among women's boot brands worldwide. Sam Edelman had about 301,000 branded searches, while Merrell had 40,500. Sam Edelman made up 8.2% of all women's boot brand searches we track, and Merrell accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about women's boot brands, Sam Edelman appeared in four of the five answers and Merrell in none.
Who do people search for more?
Sam Edelman, about 7 searches for every 1 for Merrell
Who does AI mention more?
Sam Edelman, mentioned in 4 of 5 answers, Merrell in 0
Who does AI recommend more?
Sam Edelman, the only one of the two named
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Top women's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Merrell did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thursday Boot Company1st
Blundstone2nd
Naturalizer3rd
Frye4th- Sam Edelman5th
Clarks6th
Sorel7th
Ariat8th
Hunter–
Merrell–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Naturalizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thursday Boot Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sorel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about women's boot brands
5 answers
Asked ChatGPT
“Which women's boot brand should I buy?”
Asked ChatGPT
“What are the best women's boot brands?”
Asked ChatGPT
“What's the best women's boot brand for everyday wear?”
Searched Google, AI Overview
“boots for women”
Searched Google, AI Overview
“leather boots for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Merrell or Sam Edelman more popular in search?
This chart shows how often people search Google for Merrell and Sam Edelman by name. Each line represents a brand's share of searches for all ten women's boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sam Edelman, Merrell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Sorel | Naturalizer | Thursday Boot Company | Hunter | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 16.3% | 16.3% | 10.7% | 7.3% | 6% | 2.7% | 2.2% | 1.5% | 0.66% |
| Nov 2025 | 34.3% | 18.8% | 18.8% | 8.6% | 5.6% | 8.4% | 2.1% | 2.1% | 0.93% | 0.42% |
| Dec 2025 | 32.8% | 21.9% | 18% | 7.4% | 5.4% | 8.1% | 2% | 3% | 1.1% | 0.49% |
| Jan 2026 | 40.2% | 18.1% | 14.8% | 6% | 5.4% | 8.1% | 2% | 3% | 1.6% | 0.89% |
| Feb 2026 | 42% | 18.9% | 12.7% | 5.5% | 6.9% | 5.7% | 2.5% | 2.5% | 2.1% | 1.1% |
| Mar 2026 | 44.7% | 20.1% | 9% | 5.5% | 9% | 4% | 2.7% | 1.8% | 2.2% | 0.99% |
| Apr 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.2% | 3.4% | 2.8% | 1.9% | 2.3% | 1.2% |
| May 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.3% | 3.4% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 49% | 22% | 6.6% | 4.9% | 8% | 2.4% | 2.4% | 1.3% | 2% | 1.3% |
| Jul 2026 | 50.1% | 18.4% | 6.7% | 6.2% | 8.2% | 3% | 2.5% | 1.4% | 2% | 1.7% |
| Aug 2026 | 49% | 18% | 8.1% | 7% | 8.1% | 2.9% | 2.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | 40.6% | 18.2% | 12.2% | 8.7% | 8.2% | 4.5% | 2.5% | 2.5% | 1.6% | 1.1% |
How has the Merrell and Sam Edelman comparison changed over the last 12 months?
3 findings
- Sam Edelman was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among women's boot brands worldwide moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among women's boot brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for women's boot brands worldwide in September 2026?
2 changes
In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Merrell’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merrell
1 branded search term
- hiking boots merrell
Sam Edelman
1 branded search term
- sam edelman
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