Mercier vs Quick-Step:Which is more popular?
In September 2026, Quick-Step had more branded searches than Mercier among parquet flooring brands worldwide. Quick-Step had about 10,200 branded searches, while Mercier had 1,110. Quick-Step made up 25.7% of all parquet flooring brand searches we track, and Mercier accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about parquet flooring brands, Mercier appeared in two of the five answers and Quick-Step in none.
Who do people search for more?
Quick-Step, about 9 searches for every 1 for Mercier
Who does AI mention more?
Mercier, mentioned in 2 of 5 answers, Quick-Step in 0
Who does AI recommend more?
Mercier, the only one of the two named
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Top parquet flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mercier was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quick-Step did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Havwoods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kahrs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mercier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BOEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bruce1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karndean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Quick-Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parquet flooring brands
5 answers
Asked ChatGPT
“Which parquet flooring brand should I buy?”
Asked ChatGPT
“What are the best parquet flooring brands?”
Asked ChatGPT
“What's the best parquet flooring brand for a living room?”
Searched Google, AI Overview
“wood parquet flooring”
Searched Google, AI Overview
“engineered parquet flooring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mercier or Quick-Step more popular in search?
This chart shows how often people search Google for Mercier and Quick-Step by name. Each line represents a brand's share of searches for all eight parquet flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quick-Step, Mercier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karndean | Quick-Step | Havwoods | Mirage | Bruce | Kahrs | Mercier | BOEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.8% | 13.4% | 13.4% | 3.9% | 5.7% | 2.8% | 2.3% |
| Nov 2025 | 33.5% | 24.2% | 14.9% | 12.2% | 3.6% | 6.3% | 3.1% | 2.2% |
| Dec 2025 | 34.9% | 21.9% | 15.6% | 12.7% | 3.7% | 6.4% | 2.6% | 2.1% |
| Jan 2026 | 36.7% | 24.1% | 13.4% | 11% | 3.2% | 6.7% | 2.4% | 2.4% |
| Feb 2026 | 33% | 25% | 14.7% | 12% | 3.6% | 6.4% | 3% | 2.2% |
| Mar 2026 | 36.6% | 21.6% | 13.3% | 13.3% | 3.8% | 6% | 3% | 2.2% |
| Apr 2026 | 32.9% | 21.6% | 14.7% | 14.7% | 4.2% | 6.2% | 3.3% | 2.5% |
| May 2026 | 32.8% | 21.5% | 14.6% | 14.6% | 6.4% | 5.1% | 2.8% | 2% |
| Jun 2026 | 35.6% | 21.4% | 13% | 13% | 7% | 5.3% | 2.5% | 2.2% |
| Jul 2026 | 30.3% | 23.5% | 13.5% | 13.5% | 9% | 5.4% | 2.6% | 2.1% |
| Aug 2026 | 34.1% | 22.4% | 12.4% | 12.4% | 8.3% | 5.9% | 2.6% | 1.8% |
| Sep 2026 | 30.4% | 25.7% | 13.6% | 13.6% | 6% | 5.6% | 2.8% | 2.3% |
How has the Mercier and Quick-Step comparison changed over the last 12 months?
3 findings
- Quick-Step was ahead of Mercier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mercier’s share of searches among parquet flooring brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Quick-Step’s share of searches among parquet flooring brands worldwide moved from 21.8% to 25.7%, and its estimated monthly branded searches moved from 10.7K to 10.2K.
How did search popularity change for parquet flooring brands worldwide in September 2026?
2 changes
In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%.
Estimated monthly branded searches for Mercier worldwide fell 18.4% over 12 measured months, from 1.4K to 1.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mercier’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercier
2 branded search terms
- mercier flooring
- mercier hardwood
Quick-Step
3 branded search terms
- quickstep flooring
- quickstep parquet
- quickstep vinyl
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