Brandwave

Leo Burnett vs Wieden+Kennedy:Which is more popular?

In September 2026, Leo Burnett had more branded searches than Wieden+Kennedy among creative agencies worldwide. Leo Burnett had about 22,200 branded searches, while Wieden+Kennedy had 18,100. Leo Burnett made up 8.1% of all creative agency searches we track, and Wieden+Kennedy accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about creative agencies, Wieden+Kennedy appeared in two of the four answers and Leo Burnett in none.

Among creative agencies worldwide in September 2026

Who do people search for more?

Leo Burnett, about 23% more searches than Wieden+Kennedy

Leo Burnett 22.2K searchesWieden+Kennedy 18.1K searches

Who does AI mention more?

Wieden+Kennedy, mentioned in 2 of 4 answers, Leo Burnett in 0

Wieden+Kennedy in 2 of 4Leo Burnett in 0 of 4

Who does AI recommend more?

Wieden+Kennedy, the only one of the two named

Wieden+Kennedy first in 2Leo Burnett never named

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Top creative agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wieden+Kennedy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leo Burnett did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wieden+Kennedy1st
  2. Droga52nd
  3. Mother3rd
  4. Anomaly4th
  5. Ogilvy5th
  6. McCann–
  7. DDB–
  8. BBDO–
  9. Leo Burnett–
  10. TBWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wieden+Kennedy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Droga52 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anomaly2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogilvy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McCann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BBDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leo Burnett0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TBWA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creative agencies

4 answers

  • Asked ChatGPT

    “Which creative agency should I hire?”

    1. Asked ChatGPT

      “What are the best creative agencies?”

      1. 1Wieden+Kennedy
      2. 2Anomaly
      3. 3Mother
      4. 4Droga5
      5. 5Ogilvy

    2. Asked ChatGPT

      “What's the best creative agency for brand campaigns?”

      1. 1Wieden+Kennedy
      2. 2Droga5
      3. 3Mother
      4. 4Anomaly

    3. Searched Google, AI Overview

      “creative agencies”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “branding agency”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Leo Burnett or Wieden+Kennedy more popular in search?

      This chart shows how often people search Google for Leo Burnett and Wieden+Kennedy by name. Each line represents a brand's share of searches for all ten creative agencies we track, month by month, from English-language searches worldwide.

      Leo Burnett and Wieden+Kennedy among creative agencies worldwide, by month

      Share of searches by month for Leo Burnett, Wieden+Kennedy. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOgilvyMcCannDDBBBDOLeo BurnettTBWAWieden+KennedyDroga5MotherAnomaly
      Oct 202529%23.9%16%4.8%7.2%8.7%5.9%2.6%1.4%0.5%
      Nov 202529.2%19.5%16%5.8%8.7%8.7%7.2%2.6%1.7%0.52%
      Dec 202530.4%16.6%16.6%7.4%7.4%11.1%6.1%2.7%1.2%0.44%
      Jan 202630.6%16.8%13.7%7.5%9.2%9.2%7.5%3.4%1.5%0.64%
      Feb 202630.2%20.2%11%7.4%9%9%7.4%3.3%1.8%0.63%
      Mar 202629.8%16.3%13.3%7.3%8.9%8.9%8.9%4%1.8%0.79%
      Apr 202630.6%16.8%11.2%7.5%9.2%11.2%7.5%3.4%1.8%0.81%
      May 202631.7%17.3%11.6%6.3%7.8%11.6%7.8%3.5%1.9%0.56%
      Jun 202632.9%18%12%6.6%8.1%8.1%8.1%3.6%2%0.58%
      Jul 202630.1%20.1%13.5%7.4%7.4%7.4%7.4%4%2.2%0.65%
      Aug 202630.4%16.7%13.6%7.4%7.4%11.1%7.4%3.3%1.8%0.66%
      Sep 202632.9%18%12%8.1%8.1%8.1%6.6%3.6%2%0.58%

      How has the Leo Burnett and Wieden+Kennedy comparison changed over the last 12 months?

      3 findings

      How did search popularity change for creative agencies worldwide in September 2026?

      2 changes

      1. In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches.

      2. In September 2026, Wieden+Kennedy lost share of searches among creative agencies worldwide, from 7.4% to 6.6%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Leo Burnett’s and Wieden+Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Leo Burnett

      1 branded search term

      • leo burnett

      Wieden+Kennedy

      1 branded search term

      • wieden+kennedy

      How the Brand Demand Index is measured

      Other head-to-heads among creative agencies

      Creator with pink hair and a pink jacket

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