Kraken.io vs ShortPixel:Which is more popular by branded search?
In August 2026, ShortPixel had more branded searches than Kraken.io among website image optimization tools worldwide. ShortPixel was estimated to have 6.3K branded searches compared to Kraken.io’s 1.4K, and held a 0.98% Share of Search versus Kraken.io’s 0.21%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Kraken.io or ShortPixel?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ShortPixel, Kraken.io. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyPNG | Imagify | ShortPixel | EWWW Image Optimizer | Kraken.io |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 3.4% | 8% | 0.82% | 0.56% |
| Nov 2025 | 91.4% | 3.5% | 3.7% | 0.85% | 0.49% |
| Dec 2025 | 92.1% | 2.8% | 4% | 0.68% | 0.47% |
| Jan 2026 | 91.4% | 2.9% | 4.6% | 0.69% | 0.49% |
| Feb 2026 | 87.8% | 2.7% | 8.3% | 0.78% | 0.45% |
| Mar 2026 | 90.8% | 2.3% | 6% | 0.56% | 0.39% |
| Apr 2026 | 94% | 2.5% | 2.4% | 0.62% | 0.43% |
| May 2026 | 94.6% | 2.5% | 2% | 0.6% | 0.34% |
| Jun 2026 | 96.4% | 1.5% | 1.5% | 0.36% | 0.26% |
| Jul 2026 | 97.7% | 0.99% | 0.96% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 1% | 0.98% | 0.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Kraken.io and ShortPixel comparison changed over the last 12 months?
3 findings
- ShortPixel was ahead of Kraken.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kraken.io’s estimated Share of Search among website image optimization tools worldwide moved from 0.56% to 0.21%, and its estimated monthly branded searches moved from 2K to 1.4K.
- Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide moved from 8% to 0.98%, and its estimated monthly branded searches moved from 28.9K to 6.3K.
How did search popularity change for website image optimization tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.
Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kraken.io’s and ShortPixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kraken.io
5 branded search terms
- kraken image optimizer
- kraken io
- kraken.io
- kraken.io image compression
- kraken.io image optimizer
ShortPixel
4 branded search terms
- shortpixel
- shortpixel com
- shortpixel image compression
- shortpixel image optimizer
Put your own brand in this comparison
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