Kinsta vs WP Engine:Which is more popular by branded search?
In August 2026, Kinsta had more branded searches than WP Engine among managed WordPress hosting platforms worldwide. Kinsta was estimated to have 29K branded searches compared to WP Engine’s 28.6K, and held a 43.7% Share of Search versus WP Engine’s 43.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Kinsta or WP Engine?
Compare services and tools used to host and manage WordPress websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kinsta, WP Engine. The figures are in the table below the chart.
View monthly share of search table
| Month | Kinsta | WP Engine | Pressable | Flywheel | Pagely |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 44% | 7.2% | 3.5% | 1.1% |
| Nov 2025 | 43.8% | 42.4% | 8.6% | 3.9% | 1.3% |
| Dec 2025 | 44.7% | 43.7% | 7.2% | 3.3% | 1.1% |
| Jan 2026 | 40% | 47.3% | 7.8% | 3.7% | 1.2% |
| Feb 2026 | 40.2% | 47.3% | 7.9% | 3.4% | 1.2% |
| Mar 2026 | 44.8% | 43.7% | 7.2% | 3.1% | 1.1% |
| Apr 2026 | 40.6% | 47.3% | 7.8% | 3% | 1.2% |
| May 2026 | 44.2% | 42.7% | 8.6% | 3.2% | 1.3% |
| Jun 2026 | 43.7% | 43% | 8.7% | 3.5% | 1.1% |
| Jul 2026 | 43.7% | 43% | 8.6% | 3.6% | 1.1% |
| Aug 2026 | 43.7% | 43.1% | 8.7% | 3.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Kinsta and WP Engine comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: WP Engine took it in January 2026, Kinsta took it in March 2026, WP Engine took it in April 2026, Kinsta took it in May 2026.
- Across the 11 months ending August 2026, Kinsta’s estimated Share of Search among managed WordPress hosting platforms worldwide moved from 44.2% to 43.7%, and its estimated monthly branded searches moved from 35.5K to 29K.
- Across the 11 months ending August 2026, WP Engine’s estimated Share of Search among managed WordPress hosting platforms worldwide moved from 44% to 43.1%, and its estimated monthly branded searches moved from 35.3K to 28.6K.
How did search popularity change for managed WordPress hosting platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kinsta’s and WP Engine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinsta
9 branded search terms
- hosting kinsta
- kinsta
- kinsta app
- kinsta com
- kinsta hosting
- kinsta wordpress
- kinsta wordpress hosting
- wordpress hosting kinsta
- wordpress kinsta
WP Engine
8 branded search terms
- hosting wp engine
- wp engine
- wp engine hosting
- wp engine platform
- wp engine wordpress
- wp engine wordpress hosting
- wpengine
- wpengine com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.