Brandwave

Bluehost vs SiteGround:Which is more popular?

In September 2026, SiteGround had more branded searches than Bluehost among managed WordPress hosting platforms worldwide. SiteGround had about 246,000 branded searches, while Bluehost had 201,000. SiteGround made up 41.6% of all managed WordPress hosting platform searches we track, and Bluehost accounted for 34%. When we asked ChatGPT and Google AI Overviews about managed WordPress hosting platforms, SiteGround appeared in four of the five answers and Bluehost in two. SiteGround was mentioned before Bluehost in every answer that named either.

Among managed WordPress hosting platforms worldwide in September 2026

Who do people search for more?

SiteGround, about 22% more searches than Bluehost

SiteGround 246K searchesBluehost 201K searches

Who does AI mention more?

SiteGround, mentioned in 4 of 5 answers, Bluehost in 2

SiteGround in 4 of 5Bluehost in 2 of 5

Who does AI recommend more?

SiteGround, named ahead of Bluehost in 4 of 4 answers

SiteGround first in 4Bluehost never first

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Top managed WordPress hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SiteGround was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bluehost was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SiteGround was listed before Bluehost in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WP Engine1st
  2. Kinsta2nd
  3. SiteGround3rd
  4. Cloudways4th
  5. Bluehost5th
  6. Pressable6th
  7. Flywheel–
  8. Pagely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WP Engine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteGround4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudways4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinsta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pressable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flywheel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed WordPress hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bluehost or SiteGround more popular in search?

This chart shows how often people search Google for Bluehost and SiteGround by name. Each line represents a brand's share of searches for all eight managed WordPress hosting platforms we track, month by month, from English-language searches worldwide.

Bluehost and SiteGround among managed WordPress hosting platforms worldwide, by month

Share of searches by month for SiteGround, Bluehost. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteGroundBluehostCloudwaysWP EngineKinstaPressableFlywheelPagely
Oct 202541%33.5%12.3%5.7%5.9%0.95%0.46%0.15%
Nov 202541.9%34.3%12.6%4.7%5%0.97%0.44%0.15%
Dec 202542%34.3%12.6%4.8%5%0.8%0.36%0.12%
Jan 202646.4%31%11.4%5.2%4.5%0.88%0.4%0.14%
Feb 202646.4%31%11.4%5.2%4.5%0.89%0.37%0.14%
Mar 202644.8%29.9%13.5%5.1%5.3%0.86%0.36%0.13%
Apr 202645.3%30.2%13.6%5.1%4.5%0.87%0.32%0.14%
May 202640.7%33.3%15%4.6%4.9%0.96%0.33%0.15%
Jun 202644.7%30%13.5%5%5.3%1%0.36%0.13%
Jul 202644.8%30%13.5%5%5.3%1%0.28%0.13%
Aug 202642%34.3%12.6%4.7%4.9%0.98%0.25%0.13%
Sep 202641.6%34%12.5%5.7%4.9%0.97%0.26%0.15%

How has the Bluehost and SiteGround comparison changed over the last 12 months?

3 findings

How did search popularity change for managed WordPress hosting platforms worldwide in September 2026?

0 changes

Neither Bluehost nor SiteGround moved beyond provider rounding among managed WordPress hosting platforms in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bluehost’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluehost

1 branded search term

  • bluehost

SiteGround

1 branded search term

  • siteground

How the Brand Demand Index is measured

Other head-to-heads among managed WordPress hosting platforms

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