Brandwave

Kinsta vs SiteGround:Which is more popular?

In September 2026, SiteGround had more branded searches than Kinsta among managed WordPress hosting platforms worldwide. SiteGround had about 246,000 branded searches, while Kinsta had 29,100. SiteGround made up 41.6% of all managed WordPress hosting platform searches we track, and Kinsta accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about managed WordPress hosting platforms, Kinsta and SiteGround each appeared in four of the five answers. Kinsta was mentioned before SiteGround in three out of five answers.

Among managed WordPress hosting platforms worldwide in September 2026

Who do people search for more?

SiteGround, about 8 searches for every 1 for Kinsta

SiteGround 246K searchesKinsta 29.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Kinsta in 4 of 5SiteGround in 4 of 5

Who does AI recommend more?

Kinsta, named ahead of SiteGround in 3 of 5 answers

Kinsta first in 3SiteGround first in 2

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Top managed WordPress hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kinsta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SiteGround was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kinsta was listed before SiteGround in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WP Engine1st
  2. Kinsta2nd
  3. SiteGround3rd
  4. Cloudways4th
  5. Bluehost5th
  6. Pressable6th
  7. Flywheel–
  8. Pagely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WP Engine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteGround4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudways4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinsta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pressable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flywheel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about managed WordPress hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kinsta or SiteGround more popular in search?

This chart shows how often people search Google for Kinsta and SiteGround by name. Each line represents a brand's share of searches for all eight managed WordPress hosting platforms we track, month by month, from English-language searches worldwide.

Kinsta and SiteGround among managed WordPress hosting platforms worldwide, by month

Share of searches by month for SiteGround, Kinsta. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteGroundBluehostCloudwaysWP EngineKinstaPressableFlywheelPagely
Oct 202541%33.5%12.3%5.7%5.9%0.95%0.46%0.15%
Nov 202541.9%34.3%12.6%4.7%5%0.97%0.44%0.15%
Dec 202542%34.3%12.6%4.8%5%0.8%0.36%0.12%
Jan 202646.4%31%11.4%5.2%4.5%0.88%0.4%0.14%
Feb 202646.4%31%11.4%5.2%4.5%0.89%0.37%0.14%
Mar 202644.8%29.9%13.5%5.1%5.3%0.86%0.36%0.13%
Apr 202645.3%30.2%13.6%5.1%4.5%0.87%0.32%0.14%
May 202640.7%33.3%15%4.6%4.9%0.96%0.33%0.15%
Jun 202644.7%30%13.5%5%5.3%1%0.36%0.13%
Jul 202644.8%30%13.5%5%5.3%1%0.28%0.13%
Aug 202642%34.3%12.6%4.7%4.9%0.98%0.25%0.13%
Sep 202641.6%34%12.5%5.7%4.9%0.97%0.26%0.15%

How has the Kinsta and SiteGround comparison changed over the last 12 months?

3 findings

How did search popularity change for managed WordPress hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, WP Engine overtook Kinsta to rank 4th among managed WordPress hosting platforms worldwide, with 5.7% of the searches.

  2. Estimated monthly branded searches for Kinsta worldwide fell 17.4% over 12 measured months, from 35.2K to 29.1K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Kinsta’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kinsta

8 branded search terms

  • hosting kinsta
  • kinsta
  • kinsta app
  • kinsta hosting
  • kinsta wordpress
  • kinsta wordpress hosting
  • wordpress hosting kinsta
  • wordpress kinsta

SiteGround

1 branded search term

  • siteground

How the Brand Demand Index is measured

Other head-to-heads among managed WordPress hosting platforms

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