Kinesio vs Mueller Sports Medicine:Which is more popular?
In September 2026, Kinesio had more branded searches than Mueller Sports Medicine among sports tape brands worldwide. Kinesio had about 27,100 branded searches, while Mueller Sports Medicine had 2,900. Kinesio made up 4.6% of all sports tape brand searches we track, and Mueller Sports Medicine accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about sports tape brands, Mueller Sports Medicine appeared in four of the five answers and Kinesio in two. Mueller Sports Medicine was mentioned before Kinesio in three out of five answers.
Who do people search for more?
Kinesio, about 9 searches for every 1 for Mueller Sports Medicine
Who does AI mention more?
Mueller Sports Medicine, mentioned in 4 of 5 answers, Kinesio in 2
Who does AI recommend more?
Mueller Sports Medicine, named ahead of Kinesio in 3 of 5 answers
Follow Kinesio vs Mueller Sports Medicine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sports tape brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mueller Sports Medicine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kinesio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mueller Sports Medicine was listed before Kinesio in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sports tape brands
5 answers
Asked ChatGPT
“Which sports tape brand should I buy?”
Asked ChatGPT
“What are the best sports tape brands?”
Asked ChatGPT
“What's the best sports tape brand for joint support?”
Searched Google, AI Overview
“sports tape brands”
Searched Google, AI Overview
“kinesiology tape brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kinesio or Mueller Sports Medicine more popular in search?
This chart shows how often people search Google for Kinesio and Mueller Sports Medicine by name. Each line represents a brand's share of searches for all six sports tape brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kinesio, Mueller Sports Medicine. The figures are in the table below the chart.
View monthly share of searches table
| Month | KT Tape | Cramer | Leukotape | Kinesio | RockTape | Mueller Sports Medicine |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 10.3% | 5.6% | 5.6% | 1.7% | 0.41% |
| Nov 2025 | 73.7% | 12.1% | 6.6% | 5.4% | 1.6% | 0.48% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 5.4% | 1.6% | 0.59% |
| Jan 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Feb 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Mar 2026 | 76.2% | 10.2% | 6.9% | 4.6% | 1.7% | 0.49% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 4.6% | 1.7% | 0.41% |
| May 2026 | 75.1% | 10.1% | 8.3% | 4.5% | 1.7% | 0.4% |
| Jun 2026 | 77.4% | 8.5% | 8.5% | 3.8% | 1.4% | 0.41% |
| Jul 2026 | 77.1% | 8.5% | 8.5% | 3.8% | 1.7% | 0.41% |
| Aug 2026 | 76.4% | 8.4% | 8.4% | 4.6% | 1.7% | 0.49% |
| Sep 2026 | 76.6% | 8.4% | 8.4% | 4.6% | 1.4% | 0.49% |
How has the Kinesio and Mueller Sports Medicine comparison changed over the last 12 months?
3 findings
- Kinesio was ahead of Mueller Sports Medicine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Mueller Sports Medicine’s share of searches among sports tape brands worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for sports tape brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Mueller Sports Medicine worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kinesio’s and Mueller Sports Medicine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinesio
1 branded search term
- kinesio
Mueller Sports Medicine
1 branded search term
- mueller sports medicine
Other head-to-heads among sports tape brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.