Kinesio vs Leukotape:Which is more popular?
In September 2026, Leukotape had more branded searches than Kinesio among sports tape brands worldwide. Leukotape had about 49,500 branded searches, while Kinesio had 27,100. Leukotape made up 8.4% of all sports tape brand searches we track, and Kinesio accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about sports tape brands, Kinesio and Leukotape each appeared in two of the five answers. Kinesio was mentioned before Leukotape in two out of three answers that named either.
Who do people search for more?
Leukotape, about 83% more searches than Kinesio
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Kinesio, named ahead of Leukotape in 2 of 3 answers
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Top sports tape brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kinesio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Leukotape was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kinesio was listed before Leukotape in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sports tape brands
5 answers
Asked ChatGPT
“Which sports tape brand should I buy?”
Asked ChatGPT
“What are the best sports tape brands?”
Asked ChatGPT
“What's the best sports tape brand for joint support?”
Searched Google, AI Overview
“sports tape brands”
Searched Google, AI Overview
“kinesiology tape brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kinesio or Leukotape more popular in search?
This chart shows how often people search Google for Kinesio and Leukotape by name. Each line represents a brand's share of searches for all six sports tape brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leukotape, Kinesio. The figures are in the table below the chart.
View monthly share of searches table
| Month | KT Tape | Cramer | Leukotape | Kinesio | RockTape | Mueller Sports Medicine |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 10.3% | 5.6% | 5.6% | 1.7% | 0.41% |
| Nov 2025 | 73.7% | 12.1% | 6.6% | 5.4% | 1.6% | 0.48% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 5.4% | 1.6% | 0.59% |
| Jan 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Feb 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Mar 2026 | 76.2% | 10.2% | 6.9% | 4.6% | 1.7% | 0.49% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 4.6% | 1.7% | 0.41% |
| May 2026 | 75.1% | 10.1% | 8.3% | 4.5% | 1.7% | 0.4% |
| Jun 2026 | 77.4% | 8.5% | 8.5% | 3.8% | 1.4% | 0.41% |
| Jul 2026 | 77.1% | 8.5% | 8.5% | 3.8% | 1.7% | 0.41% |
| Aug 2026 | 76.4% | 8.4% | 8.4% | 4.6% | 1.7% | 0.49% |
| Sep 2026 | 76.6% | 8.4% | 8.4% | 4.6% | 1.4% | 0.49% |
How has the Kinesio and Leukotape comparison changed over the last 12 months?
3 findings
- Leukotape was ahead of Kinesio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide moved from 5.6% to 8.4%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for sports tape brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kinesio’s and Leukotape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports tape brands
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