Sports tape brands:Which are most popular?
In September 2026, KT Tape was the most searched sports tape brand worldwide, accounting for 76.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, KT Tape showed up in every answer. KT Tape was recommended most often, coming first in three out of five responses.
KT TapeShare of searches 76.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- CramerShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
LeukotapeShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- KinesioShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RockTapeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top sports tape brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, KT Tape appeared every time. KT Tape was recommended most often, coming first in three out of five answers. Mueller Sports Medicine was second, and RockTape was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sports tape brands
5 answers
Asked ChatGPT
“Which sports tape brand should I buy?”
Asked ChatGPT
“What are the best sports tape brands?”
Asked ChatGPT
“What's the best sports tape brand for joint support?”
Searched Google, AI Overview
“sports tape brands”
Searched Google, AI Overview
“kinesiology tape brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sports tape brands do people search for most?
This chart shows how often people search Google for each sports tape brand by name. Each line represents a brand's share of searches for all six sports tape brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KT Tape, Cramer, Leukotape, Kinesio. The figures are in the table below the chart.
View monthly share of searches table
| Month | KT Tape | Cramer | Leukotape | Kinesio | RockTape | Mueller Sports Medicine |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 10.3% | 5.6% | 5.6% | 1.7% | 0.41% |
| Nov 2025 | 73.7% | 12.1% | 6.6% | 5.4% | 1.6% | 0.48% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 5.4% | 1.6% | 0.59% |
| Jan 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Feb 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Mar 2026 | 76.2% | 10.2% | 6.9% | 4.6% | 1.7% | 0.49% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 4.6% | 1.7% | 0.41% |
| May 2026 | 75.1% | 10.1% | 8.3% | 4.5% | 1.7% | 0.4% |
| Jun 2026 | 77.4% | 8.5% | 8.5% | 3.8% | 1.4% | 0.41% |
| Jul 2026 | 77.1% | 8.5% | 8.5% | 3.8% | 1.7% | 0.41% |
| Aug 2026 | 76.4% | 8.4% | 8.4% | 4.6% | 1.7% | 0.49% |
| Sep 2026 | 76.6% | 8.4% | 8.4% | 4.6% | 1.4% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 450K | 0% | +0.2 points | |
| 2, held 2nd | 8.4% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 8.4% | 49.5K | 0% | 0 points | |
| 4, held 4th | 4.6% | 27.1K | 0% | 0 points | |
| 5, held 5th | 1.4% | 8.1K | -18.2% | -0.3 points | |
| 6, held 6th | 0.49% | 2.9K | 0% | 0 points |
1.
KT Tape76.6%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.Cramer
8.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Kinesio
4.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
RockTape1.4%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
0.49%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among sports tape brands worldwide?
6 brands
In September 2026, KT Tape was the most searched among sports tape brands worldwide, with an estimated 450K branded searches, 76.6% of all searches for the six we track. Cramer is in 2nd place, 68.2 percentage points behind at 8.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KT Tape | 76.4% → 76.6% | 77.4%Jun 2026 | 73.6%Dec 2025 | 1st |
| Cramer | 10.3% → 8.4% | 12.1%Nov 2025 | 8.4%Aug 2026 | 2nd |
| Leukotape | 5.6% → 8.4% | 8.5%Jun 2026 | 5.6%Oct 2025 | 4th → 3rd |
| Kinesio | 5.6% → 4.6% | 5.6%Oct 2025 | 3.8%Jul 2026 | 3rd → 4th |
| RockTape | 1.7% → 1.4% | 1.7%Jul 2026 | 1.4%Sep 2026 | 5th |
| Mueller Sports Medicine | 0.41% → 0.49% | 0.59%Jan 2026 | 0.4%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cramer’s share of searches among sports tape brands worldwide decreased from 10.3% to 8.4%.
- Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide increased from 5.6% to 8.4%.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide decreased from 5.6% to 4.6%.
- Across the 12 months ending September 2026, KT Tape’s share of searches among sports tape brands worldwide peaked at 77.4% in June 2026 and was lowest at 73.6% in December 2025.
- Across the 12 months ending September 2026, Cramer’s share of searches among sports tape brands worldwide peaked at 12.1% in November 2025 and was lowest at 8.4% in August 2026.
- Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide peaked at 8.5% in June 2026 and was lowest at 5.6% in October 2025.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide peaked at 5.6% in October 2025 and was lowest at 3.8% in July 2026.
- Across the 12 months ending September 2026, Leukotape rose from 4th to 3rd among sports tape brands worldwide.
- Across the 12 months ending September 2026, Kinesio fell from 3rd to 4th among sports tape brands worldwide.
- Across the 12 months ending September 2026, KT Tape, RockTape and Mueller Sports Medicine held steady: their share of searches among sports tape brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for sports tape brands worldwide in September 2026?
5 changes
Estimated monthly branded searches for Leukotape worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for Mueller Sports Medicine worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Cramer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for RockTape worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Compare popularity between leading brands
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