Kinesio vs KT Tape:Which is searched more?
In September 2026, KT Tape had more branded searches than Kinesio among sports tape brands worldwide. KT Tape had about 450,000 branded searches, while Kinesio had 27,100. KT Tape made up 76.6% of all sports tape brand searches we track, and Kinesio accounted for 4.6%. These are worldwide searches for English-language branded terms.
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Is Kinesio or KT Tape more popular in search?
Compare the sports tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KT Tape, Kinesio. The figures are in the table below the chart.
View monthly share of searches table
| Month | KT Tape | Cramer | Leukotape | Kinesio | RockTape | Mueller Sports Medicine |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 10.3% | 5.6% | 5.6% | 1.7% | 0.41% |
| Nov 2025 | 73.7% | 12.1% | 6.6% | 5.4% | 1.6% | 0.48% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 5.4% | 1.6% | 0.59% |
| Jan 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Feb 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Mar 2026 | 76.2% | 10.2% | 6.9% | 4.6% | 1.7% | 0.49% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 4.6% | 1.7% | 0.41% |
| May 2026 | 75.1% | 10.1% | 8.3% | 4.5% | 1.7% | 0.4% |
| Jun 2026 | 77.4% | 8.5% | 8.5% | 3.8% | 1.4% | 0.41% |
| Jul 2026 | 77.1% | 8.5% | 8.5% | 3.8% | 1.7% | 0.41% |
| Aug 2026 | 76.4% | 8.4% | 8.4% | 4.6% | 1.7% | 0.49% |
| Sep 2026 | 76.6% | 8.4% | 8.4% | 4.6% | 1.4% | 0.49% |
How has the Kinesio and KT Tape comparison changed over the last 12 months?
3 findings
- KT Tape was ahead of Kinesio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, KT Tape’s share of searches among sports tape brands worldwide moved from 76.4% to 76.6%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for sports tape brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kinesio’s and KT Tape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports tape brands
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