Brandwave

KT Tape vs Leukotape:Which is more popular?

In September 2026, KT Tape had more branded searches than Leukotape among sports tape brands worldwide. KT Tape had about 450,000 branded searches, while Leukotape had 49,500. KT Tape made up 76.6% of all sports tape brand searches we track, and Leukotape accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about sports tape brands, KT Tape appeared in all five answers and Leukotape in two. KT Tape was mentioned before Leukotape in every answer.

Among sports tape brands worldwide in September 2026

Who do people search for more?

KT Tape, about 9 searches for every 1 for Leukotape

KT Tape 450K searchesLeukotape 49.5K searches

Who does AI mention more?

KT Tape, mentioned in every answer we collected

KT Tape in 5 of 5Leukotape in 2 of 5

Who does AI recommend more?

KT Tape, named ahead of Leukotape in every answer

KT Tape first in 5Leukotape never first

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Top sports tape brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KT Tape appeared in all five answers. Leukotape was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KT Tape was listed before Leukotape in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KT Tape1st
  2. Mueller Sports Medicine2nd
  3. RockTape3rd
  4. Cramer4th
  5. Kinesio5th
  6. Leukotape6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about sports tape brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KT Tape or Leukotape more popular in search?

This chart shows how often people search Google for KT Tape and Leukotape by name. Each line represents a brand's share of searches for all six sports tape brands we track, month by month, from English-language searches worldwide.

KT Tape and Leukotape among sports tape brands worldwide, by month

Share of searches by month for KT Tape, Leukotape. The figures are in the table below the chart.

View monthly share of searches table
MonthKT TapeCramerLeukotapeKinesioRockTapeMueller Sports Medicine
Oct 202576.4%10.3%5.6%5.6%1.7%0.41%
Nov 202573.7%12.1%6.6%5.4%1.6%0.48%
Dec 202573.6%12.1%6.6%5.4%1.6%0.59%
Jan 202675.3%10.1%6.8%5.5%1.7%0.59%
Feb 202675.3%10.1%6.8%5.5%1.7%0.59%
Mar 202676.2%10.2%6.9%4.6%1.7%0.49%
Apr 202676.5%8.4%8.4%4.6%1.7%0.41%
May 202675.1%10.1%8.3%4.5%1.7%0.4%
Jun 202677.4%8.5%8.5%3.8%1.4%0.41%
Jul 202677.1%8.5%8.5%3.8%1.7%0.41%
Aug 202676.4%8.4%8.4%4.6%1.7%0.49%
Sep 202676.6%8.4%8.4%4.6%1.4%0.49%

How has the KT Tape and Leukotape comparison changed over the last 12 months?

3 findings
  • KT Tape was ahead of Leukotape in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KT Tape’s share of searches among sports tape brands worldwide moved from 76.4% to 76.6%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide moved from 5.6% to 8.4%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

How did search popularity change for sports tape brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Leukotape worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KT Tape’s and Leukotape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KT Tape

1 branded search term

  • kt tape

Leukotape

1 branded search term

  • leukotape

How the Brand Demand Index is measured

Other head-to-heads among sports tape brands

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