Kinesio vs KT Tape:Which is more popular?
In September 2026, KT Tape had more branded searches than Kinesio among sports tape brands worldwide. KT Tape had about 450,000 branded searches, while Kinesio had 27,100. KT Tape made up 76.6% of all sports tape brand searches we track, and Kinesio accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about sports tape brands, KT Tape appeared in all five answers and Kinesio in two. KT Tape was mentioned before Kinesio in every answer.
Who do people search for more?
KT Tape, about 17 searches for every 1 for Kinesio
Who does AI mention more?
KT Tape, mentioned in every answer we collected
Who does AI recommend more?
KT Tape, named ahead of Kinesio in every answer
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Top sports tape brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KT Tape appeared in all five answers. Kinesio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. KT Tape was listed before Kinesio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sports tape brands
5 answers
Asked ChatGPT
“Which sports tape brand should I buy?”
Asked ChatGPT
“What are the best sports tape brands?”
Asked ChatGPT
“What's the best sports tape brand for joint support?”
Searched Google, AI Overview
“sports tape brands”
Searched Google, AI Overview
“kinesiology tape brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kinesio or KT Tape more popular in search?
This chart shows how often people search Google for Kinesio and KT Tape by name. Each line represents a brand's share of searches for all six sports tape brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KT Tape, Kinesio. The figures are in the table below the chart.
View monthly share of searches table
| Month | KT Tape | Cramer | Leukotape | Kinesio | RockTape | Mueller Sports Medicine |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 10.3% | 5.6% | 5.6% | 1.7% | 0.41% |
| Nov 2025 | 73.7% | 12.1% | 6.6% | 5.4% | 1.6% | 0.48% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 5.4% | 1.6% | 0.59% |
| Jan 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Feb 2026 | 75.3% | 10.1% | 6.8% | 5.5% | 1.7% | 0.59% |
| Mar 2026 | 76.2% | 10.2% | 6.9% | 4.6% | 1.7% | 0.49% |
| Apr 2026 | 76.5% | 8.4% | 8.4% | 4.6% | 1.7% | 0.41% |
| May 2026 | 75.1% | 10.1% | 8.3% | 4.5% | 1.7% | 0.4% |
| Jun 2026 | 77.4% | 8.5% | 8.5% | 3.8% | 1.4% | 0.41% |
| Jul 2026 | 77.1% | 8.5% | 8.5% | 3.8% | 1.7% | 0.41% |
| Aug 2026 | 76.4% | 8.4% | 8.4% | 4.6% | 1.7% | 0.49% |
| Sep 2026 | 76.6% | 8.4% | 8.4% | 4.6% | 1.4% | 0.49% |
How has the Kinesio and KT Tape comparison changed over the last 12 months?
3 findings
- KT Tape was ahead of Kinesio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, KT Tape’s share of searches among sports tape brands worldwide moved from 76.4% to 76.6%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for sports tape brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kinesio’s and KT Tape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports tape brands
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