Brandwave

How popular isKinesio?

In September 2026, people searched for Kinesio by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 4.6% of all global sports tape brand searches, placing Kinesio fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about sports tape brands, Kinesio appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Kinesio is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. KT TapeShare of searches 76.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CramerShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. LeukotapeShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. KinesioShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. RockTapeShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top sports tape brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kinesio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kinesio is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KT Tape1st
  2. Mueller Sports Medicine2nd
  3. RockTape3rd
  4. Cramer4th
  5. Kinesio5th
  6. Leukotape6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KT Tape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RockTape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mueller Sports Medicine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cramer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leukotape2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinesio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about sports tape brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sports tape brands compete with Kinesio?

Kinesio against sports tape brands worldwide, by month

Share of searches by month for KT Tape, Cramer, Leukotape, Kinesio. The figures are in the table below the chart.

View monthly share of searches table
MonthKT TapeCramerLeukotapeKinesioRockTapeMueller Sports Medicine
Oct 202576.4%10.3%5.6%5.6%1.7%0.41%
Nov 202573.7%12.1%6.6%5.4%1.6%0.48%
Dec 202573.6%12.1%6.6%5.4%1.6%0.59%
Jan 202675.3%10.1%6.8%5.5%1.7%0.59%
Feb 202675.3%10.1%6.8%5.5%1.7%0.59%
Mar 202676.2%10.2%6.9%4.6%1.7%0.49%
Apr 202676.5%8.4%8.4%4.6%1.7%0.41%
May 202675.1%10.1%8.3%4.5%1.7%0.4%
Jun 202677.4%8.5%8.5%3.8%1.4%0.41%
Jul 202677.1%8.5%8.5%3.8%1.7%0.41%
Aug 202676.4%8.4%8.4%4.6%1.7%0.49%
Sep 202676.6%8.4%8.4%4.6%1.4%0.49%

  1. 1.KT Tape

    76.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Cramer

    8.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Leukotape

    8.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kinesio

    4.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.RockTape

    1.4%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Mueller Sports Medicine

    0.49%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kinesio and its closest rivals

Every comparison with Kinesio

5 comparisons

How has branded search demand for Kinesio changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kinesio worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide decreased from 5.6% to 4.6%.
  • Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide peaked at 5.6% in October 2025 and was lowest at 3.8% in July 2026.
  • Across the 12 months ending September 2026, Kinesio fell from 3rd to 4th among sports tape brands worldwide.

How did search popularity change for sports tape brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Leukotape worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Mueller Sports Medicine worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Cramer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for RockTape worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Kinesio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kinesio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kinesio

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How the Brand Demand Index is measured

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