Keen Decision Systems vs LiftLab:Which is more popular?
In September 2026, LiftLab had more branded searches than Keen Decision Systems among marketing mix modeling platforms worldwide. LiftLab had about 1,900 branded searches, while Keen Decision Systems had 340. LiftLab made up 9.5% of all marketing mix modeling platform searches we track, and Keen Decision Systems accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about marketing mix modeling platforms, Keen Decision Systems and LiftLab each appeared in one of the five answers. Keen Decision Systems and LiftLab were each mentioned first in one of the two answers that named either.
Who do people search for more?
LiftLab, about 6 searches for every 1 for Keen Decision Systems
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top marketing mix modeling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Keen Decision Systems and LiftLab were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keen Decision Systems and LiftLab were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meridian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Meta Robyn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Recast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Analytic Partners3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sellforte3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Measured3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyMC-Marketing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SegmentStream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LiftLab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keen Decision Systems1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing mix modeling platforms
5 answers
Asked ChatGPT
“Which marketing mix modeling platform should I use?”
Asked ChatGPT
“What are the best marketing mix modeling platforms?”
Asked ChatGPT
“What's the best marketing mix modeling platform for budget allocation decisions?”
Searched Google, AI Overview
“marketing mix modeling platform”
Searched Google, AI Overview
“best mmm platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Keen Decision Systems or LiftLab more popular in search?
This chart shows how often people search Google for Keen Decision Systems and LiftLab by name. Each line represents a brand's share of searches for all 13 marketing mix modeling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for LiftLab, Keen Decision Systems. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Keen Decision Systems and LiftLab comparison changed over the last 12 months?
3 findings
- LiftLab was ahead of Keen Decision Systems in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keen Decision Systems’ share of searches among marketing mix modeling platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 500 to 340.
- Across the 12 months ending September 2026, LiftLab’s share of searches among marketing mix modeling platforms worldwide moved from 11.1% to 9.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
3 changes
In September 2026, Mutinex overtook LiftLab to rank 4th among marketing mix modeling platforms worldwide, with 12% of the searches.
In September 2026, LiftLab lost share of searches among marketing mix modeling platforms worldwide, from 11% to 9.5%.
Keen Decision Systems’ share of searches among marketing mix modeling platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keen Decision Systems’ and LiftLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keen Decision Systems
2 branded search terms
- keen decision systems
- keen marketing mix
LiftLab
1 branded search term
- liftlab
Other head-to-heads among marketing mix modeling platforms
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