Jolly Rancher vs Nestle:Which is searched more?
In September 2026, Jolly Rancher had more branded searches than Nestle among lollies worldwide. Jolly Rancher had about 201,000 branded searches, while Nestle had 40,500. Jolly Rancher made up 13.7% of all lolly searches we track, and Nestle accounted for 2.8%. These are worldwide searches for English-language branded terms.
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Is Jolly Rancher or Nestle more popular in search?
Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Jolly Rancher, Nestle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Cadbury | Chupa Chups | Jolly Rancher | Mars | Nestle | Charms Blow Pops | Tootsie Pops | Dum-Dums | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 19% | 19% | 12.7% | 3.8% | 2.6% | 3.1% | 2.6% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 23.2% | 42.1% | 15.5% | 8.5% | 3.8% | 2.1% | 1.7% | 1.7% | 1.1% | 0.23% | 0.05% |
| Dec 2025 | 33.7% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 1.7% | 2% | 1.4% | 0.33% | 0.08% |
| Jan 2026 | 34.8% | 19% | 19% | 12.7% | 5.7% | 3.1% | 2.1% | 1.7% | 1.4% | 0.28% | 0.08% |
| Feb 2026 | 33.6% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 2.5% | 1.7% | 1.4% | 0.27% | 0.06% |
| Mar 2026 | 30.7% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.2% | 0.07% |
| Apr 2026 | 33.7% | 22.6% | 18.5% | 12.3% | 4.5% | 3% | 2% | 1.7% | 1.4% | 0.18% | 0.08% |
| May 2026 | 35.4% | 19.4% | 19.4% | 12.9% | 4.8% | 2.6% | 2.1% | 1.7% | 1.4% | 0.19% | 0.06% |
| Jun 2026 | 30.6% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.25% | 0.09% |
| Jul 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 4.3% | 2.9% | 1.9% | 1.9% | 1.3% | 0.26% | 0.07% |
| Aug 2026 | 28% | 28% | 18.7% | 12.5% | 4.6% | 2.5% | 2.1% | 2.1% | 1.4% | 0.22% | 0.08% |
| Sep 2026 | 30.7% | 20.5% | 20.5% | 13.7% | 5% | 2.8% | 2.3% | 2.3% | 1.8% | 0.3% | 0.07% |
How has the Jolly Rancher and Nestle comparison changed over the last 12 months?
3 findings
- Jolly Rancher was ahead of Nestle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lollies worldwide moved from 12.7% to 13.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Nestle’s share of searches among lollies worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for lollies worldwide in September 2026?
2 changes
In September 2026, Jolly Rancher gained share of searches among lollies worldwide, from 12.5% to 13.7%.
Estimated monthly branded searches for Nestle worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jolly Rancher’s and Nestle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Rancher
1 branded search term
- jolly rancher
Nestle
1 branded search term
- nestle chocolate
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