How popular isNestle in search?
In August 2026, there were an estimated 40.5K branded searches for Nestle worldwide which is down 18.2% over the last 11 months. Nestle holds 4% estimated Share of Search among lollies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cadbury44.1%
Haribo44.1%- Mars7.3%
- Nestle4%
- Swizzels0.35%
- Maynards Bassetts0.13%
Follow Nestle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Nestle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lollies | 4th of 6 | 4% | Shown below |
| Breakfast cereals | 5th of 6 | 4% | Show ranking |
Which lollies compete with Nestle?
Share of Search by month for Cadbury, Haribo, Mars, Nestle. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Haribo | Mars | Nestle | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 57.4% | 6.3% | 4.2% | 0.56% | 0.14% |
| Nov 2025 | 58.9% | 32.4% | 5.3% | 2.9% | 0.32% | 0.08% |
| Dec 2025 | 35.1% | 52.5% | 7.1% | 4.7% | 0.52% | 0.12% |
| Jan 2026 | 30.2% | 55.2% | 9.1% | 5% | 0.44% | 0.13% |
| Feb 2026 | 35.2% | 52.5% | 7.1% | 4.7% | 0.42% | 0.1% |
| Mar 2026 | 39.9% | 48.7% | 6.6% | 4.4% | 0.32% | 0.12% |
| Apr 2026 | 35.2% | 52.6% | 7.1% | 4.7% | 0.28% | 0.12% |
| May 2026 | 31.1% | 56.7% | 7.6% | 4.2% | 0.3% | 0.1% |
| Jun 2026 | 39.8% | 48.7% | 6.5% | 4.4% | 0.39% | 0.14% |
| Jul 2026 | 35.1% | 52.5% | 7.1% | 4.7% | 0.42% | 0.12% |
| Aug 2026 | 44.1% | 44.1% | 7.3% | 4% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.1% | 450K | +49.5% | +9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.1% | 450K | 0% | -8.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.3% | 74K | +22.3% | +0.2 points | |
| 4, held 4th | 4% | 40.5K | 0% | -0.8 points | |
| 5, held 5th | 0.35% | 3.6K | 0% | -0.1 points | |
| 6, held 6th | 0.13% | 1.3K | +30% | 0 points |
1.
Cadbury44.1%
Moved from 2nd to 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9 points.
2.
Haribo44.1%
Moved from 1st to 2nd. 450K estimated branded searches, 0% vs prior month. Share -8.4 points.
3.Mars
7.3%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
4.Nestle
4%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Swizzels
0.35%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.13%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between Nestle and its closest rivals
How has branded search demand for Nestle changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nestle worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among lollies worldwide peaked at 5% in January 2026 and was lowest at 2.9% in November 2025.
How did search popularity change for lollies worldwide in August 2026?
5 changes
In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.
In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.
Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Nestle measured?
Brandwave collects information about searches that people make online using Nestle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nestle chocolate
Do you work for Nestle? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nestle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.